Marketing Content Specialist

Formal posting :

• Develop, implement and evaluate communications strategy targeting internal and external stakeholders, including students, faculty, staff, community partners, alumni, parents, donors and prospective donors.
• Serve as project manager for content creation and marketing communications.
• Cultivate, write, edit and disseminate stories.
• Design or supervise design of visually appealing and relevant content for electronic and print distribution.
• Create, manage and sustain an impactful online presence through social media, website and / or targeted email marketing to internal and external stakeholders.
• May supervise staff and / or student workers.
• Contribute to initiatives, meetings and events.
• Perform other duties as assigned.

Skills :

• Excellent organizational, analytical, planning, problem-solving and project management skills.
• Strong time management, attention to detail, ability to manage multiple priorities and ability to forecast and plan work across teams, while maintaining a landscape view of priorities, values and vision.
• Passionate storyteller with superior writing and editing skills and sensitivity to nuance and tone.
• Proficient design skills, comfort with Adobe Creative Suite including InDesign and excellent eye for creating and reviewing visual communications.
• Excellent interpersonal skills with ability and sensitivity in interacting with and developing compelling communications for a racially, culturally and socioeconomically diverse range of stakeholders, including faculty, staff, students, campus colleagues, alumni, community partners, donors and prospective donors and senior-level administrators and external advisors.
• Commitment to continuous learning about cultural humility and equity.
• Energy, vision, initiative, creativity, empathy, humility, tolerance for ambiguity, ability to embrace and navigate change, sound judgment, diplomacy, tact and sense of humor.
• Enthusiasm and ability to work in a dynamic, highly collaborative environment with multiple functions, audiences and priorities.
• Ability and willingness to work evening and weekend hours for special projects, events and deadlines in service to the institute’s mission.
• Experience in using CRM systems to develop and manage constituent relationships. Experience in using data from these systems to develop and execute targeted communications via e-mail campaign management systems.
• Experience with project management software or online tools.
• Ability to identify, learn, integrate, utilize and train others on electronic tools that enhance work productivity and effectiveness.
• Although not a requirement, experience or proficiency with video editing software would be a plus.

MINIMUM EDUCATION / EXPERIENCE :

Bachelor’s degree in communications, marketing, journalism, business administration, English, or related field.

Preferred Qualifications

• Master's degree in business administration, marketing, communications, journalism, English or related field preferred.
• Five or more years of progressive responsibility in the area of marketing communications.
• Demonstrated experience in strategic communications and experience integrating the latest technologies to support communications objectives.
• Experience in leading and facilitating teams to develop targeted marketing communications plans.
• Experience in generating and using market research data to drive plan development.
• Experience with fundraising communications.
• Professional experience in nonprofits, civic engagement, public service, community development, higher education, K-12 education, social movements and / or domestic / international volunteering.
3 days ago