Job Description
What You’ll Do :
The Analyst position is a junior-level position that uses paid social media knowledge and expertise to provide actionable insights and recommendations.
You'll help to develop innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of social programs.
Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.
We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects.
Responsibilities :
Help drive day-to-day innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of social campaigns
Assist with optimizing, implementing, and analyzing paid social marketing activities
Support execution of customer, media, brand, and market research that produce unique insights and opportunities
Partner with the Paid Social Manager in driving strategic social expertise within the team
Report on key metrics for campaign effectiveness and develop key findings for optimization
Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
Foster strong relationships with internal teams and client groups
Qualifications
Qualifications :
Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
6+ months of experience in paid social bid management, paid social campaign development / management / optimization with the use of leading Social platforms (e.
g. Facebook, Twitter, etc.)
Digital media operations experience preferred
Strong analytical thinking and mathematical skills and an ability to manage data
Experience with Facebook and Twitter Ads platform or 3rd Party API technology
Understanding of Search PPC and digital display advertising
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
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