Senior Paid Media Manager

Trulieve Grows One Patient at a Time

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website;

https : / / www.trulieve.com

Requisition ID : 12177

Remote Work Available : Yes

Senior Paid Media Manager

Department : Marketing

Reporting to : Director of Digital Marketing

Location : Candidate living in FL preferred, East Coast required

Position Summary :

Trulieve’s Senior Paid Media Manager will liaise with our media vendors and Digital Marketing Managers to develop and manage a portfolio of Paid Media accounts and marketing campaigns, build great relationships, and manage projects and deliverables.

In addition, this role will develop national paid media strategies for the overall organization.

Responsibilities :

• Maintain ongoing, proactive, and consistent communications with vendors on campaign progress, performance, and problem resolution.
• Develop multi-channel, fully integrated Paid Digital Marketing campaigns and strategies.
• Highly quantitative with the ability to make data driven decisions resulting in tangible improvements in performance
• Leverage several on and offline tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts and report results to the Digital Marketing Team.
• Develop ongoing programmatic ad campaigns and make data backed decisions to refine to improve ROI.
• Actively test and analyze paid search ad copy to achieve maximum ROI
• Execute and analyze monthly paid media business metrics, budgets and reports
• Research and evaluate paid marketing efforts and identify new campaign opportunities
• Track paid media best practices, bid management systems, keyword developments, and industry trends.
• Work closely with local market teams on region specific challenges & have strong knowledge base of region (holidays, local media platforms, etc.)
• Coordinate with key media partners to develop regular business reviews
• Articulate and educate on paid media optimizations for improved acquisition performance
• Recommend new paid media tactics, concepts, partners, and approaches to inform broader marketing strategy

Qualifications :

• Bachelor’s degree preferred but not required. Digital Marketing Certifications a plus.
• 5+ years with cross-channel paid media experience including a combination of performance marketing planning
• Expertise with major search engines : Google, Bing, Safari
• Experience with Double-click, and deep knowledge of programmatic ad buying within multiple DSPs
• Deep knowledge of established & emerging social platforms
• Ability to demonstrate analytical skills, technical knowledge, and attention to detail
• Comfort with delivering strong, clear communication to vendors.
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Comfortable working in a fast-paced and dynamic working environment, supporting new products by a proven large-scale media property.

Equal Opportunity Employer Trulieve Supports a Drug Free Workplace

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

This position will work an average of 40 hours per week and will be available after hours if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.