Associate Director, Alumni Annual Fund Marketing

Associate Director, Alumni Annual Fund Marketing

The Associate Director for Alumni Annual Fund Marketing is an integral part of a well-organized and collaborative Alumni Annual Fund (AAF) team. This team is nationally recognized for its success in alumni participation, particularly through its volunteer-driven model of peer-to-peer outreach. In this role, you'll ensure that office-based messaging thoughtfully complements the personal outreach from classmates, as the AAF works to achieve its ambitious fundraising goal of over $11 million annually from alumni, parents, and friends of the College.

This is a full-time (1.0 FTE) exempt, regular, benefit-eligible staff position. Some travel, as well as some evening and weekend work is expected.

The expected starting salary range for this position is between $75,800 and $78,400. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; licensure and certifications; market factors; departmental budgets; and responsibility.

Essential Job Functions / Responsibilities :

• Develops solicitation and stewardship communications across diverse channels (email, direct mail, digital platforms) to articulate the Annual Alumni Fund's impact on core college operations, thereby encouraging giving and cultivating lasting donor relationships that amplify volunteer engagement.
• Designs and implements a strategic digital marketing presence for the AAF, optimizing our social media footprint through targeted content and campaigns.
• Collaborates closely with the AAF Director and the College Communications' Marketing Strategist to establish overarching primary and secondary messaging frameworks for each AAF fiscal year, providing a consistent foundation for both office and volunteer communications.
• Consults regularly with the DAR Communications Manager to ensure that central AAF messaging aligns with the broader DAR communication calendar and strategic priorities, creating a cohesive institutional voice that supports and amplifies volunteer outreach.
• Provides comprehensive messaging support for volunteers by creating outreach message templates as part of outreach toolkits. These templates suggest primary talking points that align with current messaging from the AAF office and the college, empowering volunteers with consistent and effective communication resources.

Alumni Annual Fund Program Analysis & Strategy :

Strategic Communications & Partnerships :

Education / Experience / Skills :

Must have the ability to understand and follow written and oral work instructions, operations, safety procedures, and hazardous labels.

This position description is not intended to be all-inclusive. Employees may perform other related duties to meet the ongoing needs of the organization.

Review of applications begins immediately and continues until the hire is complete. We accept only online applications.

Carleton College is an AA / EEO Employer : We are committed to developing our staff to better reflect the diversity of our student body and American society. Members of underrepresented groups are strongly encouraged to apply.

Carleton also offers a robust suite of benefits including : A generous 403(b) retirement plan with a 10% employer contribution and 2% employee contribution. Medical, dental, vision, life and disability insurance. Paid time-off, including 20 vacation days, 8 paid holidays, 3, floating holidays, 2 weather days, and extra days at the end of the calendar year to make a continuous week off before New Year's. Employee Assistance Program (EAP) for all employees. A dependent tuition program after six years of service.

Founded in 1866, Carleton College is a private, coeducational liberal arts college of roughly 2,000 students located in the historic river town of Northfield, Minnesota. Carleton College occupies more than 1,000 scenic acres of campus, arboretum, over 100 campus buildings, and athletic fields. Located 40 miles south of Minneapolis and St. Paul, Carleton offers access to the cultural advantages of a major metropolitan area.