Director of E-Commerce

Natural Immunogenics
Sarasota, FL, US
Full-time

Job Description

Job Description

Position Summary : We are seeking a dynamic leader who can optimize the business strategy, drive growth, measure performance and ensure seamless operations within ecosystem.

This person will play a key role in developing the overall e-commerce strategy and is expected to drive brand and category growth through excellent execution.

Key Responsibilities and Requirements : The list below represents the main highlights of the position. This list is not exhaustive, additional tasks might be added based on department and / or business needs.

  • Leads the organizations E-commerce vision and strategy
  • Responsible for managing the current business to include : Amazon.com (Seller Central) Marketplaces, Natural and Food, Drug, Mass stores, International and third-party seller accounts
  • Defines the omni-channel program strategy - prioritize initiatives into a multi-year roadmap to deliver personalized experiences to delight the consumer across all platforms including management of D2C / NIC Webstore including sales plan / revenue achievement website management
  • Partners with stakeholders to define investments and resources needed to support key initiatives
  • Drives business decisions recommends improvement opportunities and develop strategies to execute improvements based on understanding of external trends, customer insights / research, and reporting analytics
  • Opens new accounts / new channels of business
  • Develops, analyzes and communicates KPI’s to measure current initiatives and provide insight into future strategic investments
  • Develops and executes strategies to optimize sales, enhance product visibility and improve customer experience
  • Works closely with Sales, Marketing and Operations to enhance forecasting accuracy
  • Negotiates contracts and pricing agreements with key customers
  • Establishes best practices to actively drive change, innovation and importance of ecommerce within the overall sales and marketing mix
  • Enforces Minimum Advertised Price (MAP) policies across all channels
  • Works with internal and external resources as appropriate
  • Creates and manages departmental budget
  • Troubleshoot as issues arise with e-Commerce platform shopping cart and company CRM
  • Owns revenue targets assigned to D2C company websites
  • 21 days ago
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