DIRECTOR OF MARKETING & COMMUNICATIONS

Colby-Sawyer College is a comprehensive liberal arts-based institution located in the scenic Lake Sunapee area of New Hampshire.

We have friendly people, beautiful nature, and small-town amenities and shops. We are located about 35 minutes south of Dartmouth College and just 1 hour 30 minutes from Boston.

For more information see Lake Sunapee Region Chamber of Commerce, NH.

We strive to always be a people-first organization. We are passionate about building and sustaining an inclusive and equitable working environment for all employees.

If you are looking for a place where you will feel welcome and that you belong, Colby-Sawyer College is that place.

Colby-Sawyer is especially interested in candidates who can contribute to the diversity and excellence of the institution.

Applicants are encouraged to share what they can offer and how they can help us to achieve and maintain these values in their cover letter.

Interested candidates may also visit Human Resources in Colgate Hall Room 230, Monday through Friday from 8am - 5pm, to alternatively complete a paper application.

Review of candidates will begin immediately and continue until the position is filled.

Colby-Sawyer College is committed to maintaining a diverse workforce and an inclusive work environment which celebrates multiple perspectives.

• Under institutional policy, as well as under state and federal law (including Title IX of the Education Amendments of 1972 and the Age Discrimination Act), Colby-Sawyer College does not discriminate in its hiring or employment practices or its admission practices on the basis of race or ethnicity;
• color; national origin; religion; age; mental or physical disability; parental, family or marital status; veteran status;

or sex (including pregnancy or related conditions, sexual orientation, genetic information, gender identity or gender expression).

Further, Colby-Sawyer College prohibits sex discrimination in any education program or activity that it operates.

The college recognizes that harassment related to an individual's sex, sexual orientation, gender identity, or gender expression can occur in conjunction with misconduct related to an individual's race, color, ethnicity, national origin, religion, age, or disability.

Targeting individuals on the basis of these characteristics is also a violation of the college policy. Under these circumstances, the college will coordinate the investigation and resolution efforts outlined in the college's Sex-based Discrimination and Sex-based Harassment Policy and Grievance Procedures as well as the Code of Community Responsibility (for students) and Employee Handbook (for employees), to address harassment related to the targeted individual's sex, sexual orientation, gender identity, or gender expression together with the conduct related to the targeted individual's race, color, ethnicity, national origin, religion, age or disability.

The Director of Marketing and Communications develops and implements strategic plans to support the college's mission, vision and enrollment goals.

This role manages marketing efforts, including digital marketing, public relations, advertising, and emergency communications, while supervising a team of marketing professionals.

The Director ensures consistent messaging and branding in collaboration with the website & brand manager and graphic designer and works with other administrators and college offices.

Responsibilities

• Develop and implement communication and promotional campaigns for various internal clients to enhance and promote the Colby-Sawyer College brand.
• Collaborate with creative staff and key stakeholders to plan, direct, and coordinate public relations and marketing activities that promote academic programs, support enrollment and enhance the College's reputation.
• Manage internal and external communications and campaigns to support admissions and recruitment efforts, creating strategies that effectively reach and engage both internal and external audiences.
• Work with leadership, faculty and staff to promote a positive image of the College by writing, gathering and publicizing news stories.

This includes handling tasks personally and assigning them to team members as needed.

• Write, edit and distribute press releases using internal platforms and in coordination with outside agencies (as applicable).
• Monitor and report on media coverage and broader PR campaigns.
• Write content for social media, the website and admissions communications efforts.
• Demonstrate project management skills, organize tasks and coordinate team efforts to meet deadlines.
• Serve as editor of the biannual Colby-Sawyer Magazine, including content planning, creation, storyboarding, managing freelancers, editing and layout approval.
• Act as the main media contact and spokesperson for the College, in conjunction with the VP for Enrollment Management and Marketing.
• Represent the Marketing & Communications Office and College to various internal and external groups, committees and advisory boards as assigned.
• Assist with website edits as needed.
• Provide editorial, production, and proofreading assistance to other departments.
• Other duties as assigned.
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (Master's degree preferred).
• 5+ years of experience in marketing and communications, preferably in higher education, including supervisory experience.
• Strong knowledge of digital marketing, social media, and content management.
• Proven ability to manage high workloads, multiple priorities, and complex issues.
• Excellent written and verbal communication skills.
• Experience in public relations, media relations, and emergency communications preferred.
• Strong project management and organizational skills.
• Effective team collaboration and advocacy skills.
• Appreciation of the mission of a private college and willingness to work non-standard hours, including evenings and weekends.
4 days ago