Our Opening and Your Responsibilities
Growth Marketing Manager
If you're an experienced growth marketer looking for an opportunity to make a big impact, Rainin one of the world's leading manufacturers of premium liquid handling instruments for the life science industry wants to meet you!
We're looking for an experienced Growth Marketing Manager to join our Marketing team.
This role is for you if you have a demonstrated history of achieving ambitious growth targets in a B2B setting. You think strategically, check metrics constantly and are always looking for ways to optimize.
You are collaborative and an effective communicator : You can convey your strategies clearly to all levels of management and you desire to be a genuine collaborator in the success of the business.
- Responsible for growth marketing across paid and owned media. This is a metrics-based role for someone who enjoys testing growth tactics and has a proven track record of success.
- Develop and execute campaigns to drive lead growth and industry share using paid media / SEA, SEO, webinars, video, content marketing and more.
- This is a highly collaborative role and you will work alongside a growth marketing associate. You will collaborate with colleagues in content marketing, marketing operations, product marketing, video and social media plus external design and engineering partners to achieve success.
- Responsible for monthly leads delivered to the sales team.
- Collaborate with sales, product and executive teams to determine business priorities and set performance goals, budgets, and long-term growth plans.
- Collaborate with external vendors to produce creative assets with an eye for adherence to brand guidelines, company messaging and campaign objectives.
- Develop tracking dashboards and monitor, analyze, and report on campaign effectiveness, tying results directly to business objectives.
- Serve as the company’s expert on innovations in growth marketing and the latest SEO practices and techniques including Google algorithm changes, technical SEO, on-page / content optimization and off-page SEO.
- Audit company and competitor websites and search engine results to identify organic and paid opportunities.
- Own key aspects of the website; uphold web quality standards and implement best practices across the marketing technology stack.
- Monitor company website for technical SEO issues and indexing problems and work with engineers to ensure they are fixed.
- Coordinate with divisional teams in Switzerland regarding budget, corporate campaigns, web management and more.
Need to Know
We work in the Oakland office two days each week (Tuesday and Thursday).
Rainin is owned by Mettler Toledo, based in Zurich. You will collaborate with your colleagues around the world and must take morning calls to accommodate European time.
What You Need to Succeed
- 5-7 years of digital growth marketing and search engine marketing experience.
- Experience in life science is preferred, or an eagerness to learn our life science target segments and customers in detail.
- Demonstrated exceptional analytical and strategic thinking abilities.
- A track record of impressive growth achievement in prior roles.
- Excellent communicator who can convey your strategies clearly and report out on results with optimization plans at the ready.
- An enthusiastic participant in the SEO community, with a demonstrated interest in continuous learning.
- An attitude of constant optimization; scaling what is working and improving what's not.
- Proficiency in utilizing major SEO tools, such as Google Search Console, Ahrefs, and SEMRush.
Our Offer to You
- Medical, dental and vision care coverage and a 401(k) savings plan with company matching all starting on date of hire
- Tuition reimbursement, educational matching gift program, perks and discounts
- Parental and caregiver leave programs
- All the usual benefits such as paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee Assistance Program, and domestic partner benefits
- Global market strength and worldwide leadership in precision instrumentation
- A brand name that is identified worldwide with precision, quality, and innovation
- Thousands of patents, design and innovation awards across Mettler Toledo
- Global recognition for the quality of our products and services
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If you're an experienced growth marketer looking for an opportunity to make a big impact, Rainin – one of the world's leading manufacturers of premium liquid handling instruments for the life science industry – wants to meet you! . We're looking for an experienced Growth Marketing Manager to jo...
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