Group Director, Creative & Marketing Innovati

Group Director, Creative and Marketing Innovation

Who we are

Marketsmith Inc. is a women-owned, full-service marketing agency with a proven history of launching products that build successful brands.

Our mission is to deliver real business impact for our clients through the applied use of omnichannel campaigns, high-performance creative, and end-to-end measurement.

We launch challenger brands into champions and grow champion brands into legends.

Our unique culture aligns experienced professionals with hungry innovators to create a diverse environment built to drive new discoveries, efficient operations, and effective executions.

The team operates under the vision of a highly respected CEO and leadership team who inspire teamwork, innovation, and the ability to make a difference.

In our work-from-anywhere environment, location is not a barrier of entry for any Marketsmith employee. Marketsmith also stands for much more than just great marketing campaigns.

The team values community over everything and is committed to establishing a more equitable future for underrepresented communities through educational workshops, knowledge sessions, employment opportunities, and philanthropic efforts.

Success at Marketsmith

Wherever you are in your career, there is a place for you to grow with Marketsmith. Our team is a dynamic blend of seasoned pros and talented rookies : creative thinkers, artists, math whizzes, research junkies, extroverts who can quietly contemplate, and introverts who are full of surprises.

And we never stop learning. A Marketsmith teammate demands solutions, and growth is absolute. Our energy is palpable. We lift each other up.

We roam outside of silos. We sometimes eat ice cream for breakfast. If you have something special to bring to our award-winning team, we'd love to meet you.

What we offer

Flexible Remote Work Setting : The Marketsmith Inc office is open for jobs that require that in-person support, but the team is predominantly working from home as we have fully transitioned to a work-from-anywhere model.

Marketsmith offers paid time off, Summer Fridays, and a robust benefits package that includes health, dental, accident, life, and critical care insurance;

health and dependent flexible spending accounts; a 401(k); an easy commute from NJ, NYC metro, or NE PA; and opportunities to volunteer for causes to help families and / or animals in need.

Marketsmith could be your new professional home.

We are proud to be an equal opportunity employer.

Who we need

The Group Director, Creative and Marketing Innovation directs strategies for client and internal marketing initiatives, focusing on innovative solutions and vendor management to optimize project management and creative outcomes.

Leading a team of creatives, this role ensures execution from inception to completion, maintaining high standards of creativity, efficiency, and client satisfaction.

By championing new ideas, fostering cross-functional collaboration, and ensuring the agency is modern, cost-effective, and revenue-generating, the Group Director drives sales and marketing innovation, enhancing both client relationships and company growth.

The duties and responsibilities for this position include, but are not limited to :

Creative

• Manage a team of Designers, Copywriters and Production across all creative projects and tasks from conception to completion, including setting and meeting milestones and timelines.
• Implement creative strategies and deliver best-in-class marketing assets (creative, video and imagery) for product, technology solutions, and services.
• Lead the team by fostering a positive and productive environment, including brainstorming, individual goal setting, project tracking, and staff training where necessary.
• Ensure projects are trafficked and delivered on-time for all production of advertising including, but not limited to, magazines, newspapers, TV spots, print jobs, social, out-of-home, digital assets.
• Implement the creative strategy and own production and marketing discipline by leading a team of creative experts in a studio environment across multiple domains : creative services / design, photo / video production.
• Responsible for the continuing education and intellectual curiosity of the creative team so the quality of the work is continuously improving.
• Create and maintain processes for the creative team to ensure communications and deliverables are streamlined and organized via project management system Wrike.

Vendor Management and Diversity

• Manage and expand key vendor relationships, negotiating fees for radio and video production and any work outsourced to production houses outside the core internal team.
• Ensure a diverse set of providers and maintain relationships with production vendors to enhance multicultural messaging and inclusion in creative projects.
• Ensure multi-lingual assets are accurate, free of errors, and in the right dialect.
• Conduct regular evaluations of vendor partners to ensure best-in-class service and cost efficiency, at least annually.
• Monitor production budgets to ensure alignment with overall campaign budgets, inclusive of labor hours, imagery, and footage.

Project Management

• Act as Project Manager for agency initiatives as needed (examples : new platform onboardings, data fabric advancement).
• Vet vendor partners across departments on a regular cadence (at least yearly) to ensure best-in-class service and continue to reduce out-of-pocket costs for MSI & clients.
• Manage freelance / contract worker relationships for specialized and specific project needs as they arise.
• Maintain strong working relationships with cross-functional teams throughout the company, promoting collaboration and alignment to project expectations.
• Collaborate on advancing the creative and project management toolbox, finding efficiencies and opportunities through new platforms / tools, processes, and leveraging research AI to drive ideation and iteration.

Qualifications and Education Requirements

• 3-5 years of agency Creative experience
• Ability and desire to work in a fast-paced and ever-changing environment
• Results driven with a high sense of urgency; strong project management skills
• Possess high levels of initiative, innovation and can manage multiple priorities and projects effectively
• Inclination to think outside of the box to imagine new ideas and encourage progressive dialogue
• An eagerness to think differently about problems and figure them out
• Ability to recognize a great idea and empower the creative teams to push the boundaries on the work we make, while providing the business context needed for the work to be successful
• A resiliently positive attitude. This is critical to foster a highly collaborative environment
• The ability to confidently present your own and other's work persuasively
• Proficient in Microsoft Word, Excel, and PowerPoint
• Exceptional organization and time management skills

Employee organizations

Employee Action Committee (EAC)

The EAC enriches and advances company culture through special events like our annual holiday party, physical and mental wellness programs, and Town Hall meetings.

The committee also publishes a monthly newsletter.

Diversity Equity Inclusion Intersectionality Committee (DEII)

The DEII fosters an open dialogue within the company to help create ways to continue to elevate leaders, create more internships, and diversify our team.

DEII also sponsors interactive events like Q&A sessions, Trivia Night, and guest speakers.