External Admissions and Marketing

Purpose :

Responsible for developing and maintaining strong relationships with physicians and community based referral sources. Increasing Medicare and overall census in the building.

Reviewing and assessing the appropriateness and needs of prospective residents. Submitting medical documentation to the facility for review and preparation of the admission.

Represent the facility by participating in community functions, events and fund raisers.

Qualifications :

Must possess a thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, government relations, etc.

as they relate to nursing facility operations.

• Must possess the ability to plan, organize and effectively present ideals and concepts to community groups / agencies.
• Must possess the ability to communicate effectively, orally and in writing.
• Must possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the Corporate Director of Business Development, the Regional Director of Sales and Marketing and the Administrator.
• Registered Nurse (RN) or Licensed Practical Nurse (LPN) preferred, but not required.
• Must possess the ability to establish, implement and maintain effective marketing and public relations program.
• Valid Driver's License and reliable vehicle.
• Ability to work flexible hours and weekends as needed.
• Software knowledge - Outlook, Excel, Word

Core Competencies required :

• Strategic Skills : Dealing with Ambiguity
• Operating Skills : Timely Decision Making
• Courage : Conflict Management
• Energy & Drive : Action Oriented
• Organizational Skills : Organizational Agility and Presentation skills
• Personal and Interpersonal Skills : Approachability, Interpersonal Savvy, Customer Focus, Integrity & Trust and Listening.

Essential Job Functions : Responsibilities include but are not limited to the following :

• Develop a strong relationship with the Hospital Case Managers / Discharge Planners / Social Workers.
• Develop and maintain strong relationships with area ALF's, Home Health Agencies, Retirement Communities, and Senior Centers.
• Develop and maintain strong relationships with area Physicians and maintain good communication. Recruit new Physicians to follow residents in the facility as Attending Physicians.
• Assist Physician in completing the company credentialing process if they wish to be a facility attending physician.
• Review and assess prospective residents by reviewing their medical, physical and psychosocial needs, and obtain, in conjunction with the Call Center Coordinator, Internal Admissions Coordinator and nursing team, a decision for admission within a 15 minute guideline utilizing the center's customized Green-Yellow-Red Light Tool.
3 days ago