Web Content Specialist

Position Definition

To perform routine website administration tasks relating to content management such as planning webpage structure and layout, creating content outlines, coordinating production of and / or producing web copy, images and graphics, and testing;

troubleshooting and resolving performance issues; tracking analytics and implementing optimizations; and advising and training colleagues on content strategies that support the achievement of key performance indicators (KPIs).

Distinguishing Characteristics N / A Examples of Duties / Essential Functions Duties may include, but are not limited to, the following :

• In partnership with colleagues, develops and / or advises on content strategy for webpages in alignment with marketing standards, goals and KPIs.
• Performs content updates and / or plans and implements structure and layout of new webpages.
• Creates content outlines, coordinates production of and / or produces web copy, images and graphics.
• Optimizes web content for search engine optimization (SEO).
• Tests content and performs quality assurance (QA) protocols.
• Troubleshoots and resolves performance issues.
• Monitors analytics dashboards, provides reports and implements optimizations.
• Ensures web content is consistent with established brand and web governance standards and meets Section 508 accessibility requirements.
• Trains colleagues to effectively update department webpages.
• Writes and maintains web governance documentation, content requirements, change logs, etc.
• Performs related duties as assigned.

Minimum Qualification-Education / Experience EXPERIENCE AND TRAINING

Three (3) years of experience in a position with responsibility for creating, editing, and maintaining content on a website, such as a Web Content Developer, Webmaster, or Web Specialist.

EDUCATION

Possession of an associate degree from an accredited college with major coursework in marketing, communications, business or a related field, or the equivalent.

Minimum Qualification-Knowledge Of

• Content strategy best practices and their use as a driver for achieving marketing goals.
• Principles and practices of website content management including U / X, U / I, and SEO.
• Markup and styling languages commonly used in content management such as HTML and CSS, and use of graphic design software.
• Features and capabilities of modern, CMS-based websites and related content management functions.
• Content implementation practices that meet section 508 website accessibility requirements.
• Website analytics tools and dashboards.
• Standard business English, grammar, and spelling.

Minimum Qualification-Skill To

• Develop and / or advise on content strategy for webpages in alignment with KPIs.
• Perform content updates and / or plan and implement structure and layout of new webpages.
• Create content outlines, coordinate production of and / or produce web copy, images, and graphics.
• Process and re-position complex information to develop actionable content for target audiences.
• Write and / or edit webcopy.
• Communicate in a clear, concise manner to a variety of audiences.
• Coordinate multifaceted web projects that may involve multiple stakeholders, creative and / or technical vendors.
• Manage own time and tasks to achieve deadlines and produce deliverables that meet requirements.
• Prepare reports, provide analysis and recommendations for site optimizations.
• Stay current with emerging trends and technological advances relating to web experiences.
• Establish and maintain cooperative work relationships with those contacted in the performance of required duties.
• Demonstrate understanding of, sensitivity to, and respect for the diverse academic, socio-economic, race, ethnicity, gender identity, sexual orientation, age, mental or physical disability, and religious background of all students, faculty and staff, and with all individuals encountered in the performance of required duties.

Minimum Qualification-Ability To N / A Desirable Qualifications

• Experience with Drupal or similar CMS.
• Proficiency with Photoshop, Canva and / or related creative production tools.
• Familiarity with standards for optimal site speed and accessibility for web graphics and images.
• Demonstrated success with developing and implementing content strategy, writing content that supports business objectives.

Job Open Date : 08 / 22 / 2024 Job Close Date : 09 / 25 / 2024 Open Until Filled No Foreign Degree and Credit Statement : In accordance with the Human Resources Procedure , all foreign degrees and credits used to meet the minimum qualifications must be evaluated by an approved National Association of Credential Evaluation Services (NACES) agency prior to the implementation of the equivalency process.

You must upload your evaluation with your application when you apply for this position to be considered. We cannot accept foreign degree evaluations after the closing date.

The candidate bears all responsibility and costs associated with obtaining the evaluation. Employee Benefits : Insurance : The District offers health, vision, dental and life insurance for monthly classified employees and managers / supervisors and their eligible dependents.

Monthly classified employees and managers / supervisors covered by another health medical plan may waive District coverage and receive a monthly cash stipend.

Retirement : Most employees are members of the PERS (Public Employees Retirement System). Faculty employees and Academic Managers are members of the STRS (State Teachers Retirement System).

Police Service employers are members of Safety Public Employees Retirement System.

Deferred Compensation : The District offers two optional deferred compensation plans. Eligible employees have a choice of the 457, 403b plans and a selection of savings and investment options.

Leave Allowance : The District offers monthly eligible classified employees and managers / supervisors a generous vacation and sick leave benefits as well as 20 paid holidays annually (which can vary based on length of winter break).

Additional Benefits : The District also offers monthly eligible classified employees and managers / supervisors educational reimbursements, employee assistance programs, a travel assistance plan, longevity compensation, retiree benefits, employee discounts on health memberships and a comprehensive wellness program.

Newly hired employees may notify the respective union (Local 1 or United Faculty) if they opt to join and / or authorize payment to the union.

If the newly hired employee authorizes payment to the union then the following fees apply : Local 1 has a one-time initiation fee of $ and monthly contribution of 1% of gross pay +$1.

United Faculty has an agency fee of .55% of gross pay plus $ (All confidential, supervisory and management positions are exempt from union membership)