Account Director

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McGaw.io, a Marketing Technology & Marketing Analytics consultancy, is in search of an Account Director to join our team and work directly with our clients to drive positive business results and build strong relationships.

Our Mission at McGaw.io is to help companies of all sizes realize their customer data is their most valuable business asset.

And we help them realize that through customer data infrastructure, high power analytics, marketing automation, personalization, and funnel optimization.

McGaw.io supports businesses with analytics, marketing automation, customer data platforms, data piping, websites, AB testing, and all sorts of marketing operations.

As we derive insights from these technical efforts, we also inform & execute growth strategies that routinely move the needle for our clients.

Our track record is impeccable, and our leadership has supported some of the fastest-growing companies in the world. McGaw.

io’s core client base sells online and has complex data and marketing practices that drive our team to dig deeper every day.

Mission :

Act as the executive sponsor and senior leader across multiple client projects to ensure high quality delivery of marketing technology, analytics, revenue operations, and growth projects.

Responsible for client retention and growth with a high labor efficiency.

Responsibilities :

• Engage with client executive leadership to ensure goal alignment, and identify opportunities to help improve client outcomes and deepen our relationships.
• Act as the point of escalation for all client concerns, resolving conflicts with hospitality, and holding all parties accountable.
• Lead multiple client project teams, acting as client advocate, coach, and sometimes as a direct contributor.
• Understand clients' needs and objectives to develop revenue-generating strategies, tech stacks, and omnichannel tactics.
• Establish goals and metrics to ensure the team and client have a common understanding of scope and objectives.
• Review project teams' work to catch errors and provide feedback, coaching, correction, and processes to improve future projects.
• Ensure all client projects are on budget and profitable.
• Meet with clients often to provide leadership, strategy, and direction.
• Correctly scope and estimate new projects to ensure profitability.
• Provide Sales team with guidance on resource availability and start dates / staffing for new engagements.
• Report and analyze growth projects to ensure they are exceeding the client’s expectations.
• Conduct weekly coaching and one-on-one meetings with the team.

Skills, Talents, and Experiences Needed :

• 8+ years of experience working in consulting (strategy & operations, technology), agency or other similar roles managing complex programs with multiple projects / workstreams.
• Able to lead and consult on highly technical projects, including strategies and integrations with :
• Customer Data Platforms (Segment preferred).
• Analytics (Amplitude preferred).
• Marketing Automation (Braze or Marketo preferred).
• CRM and revenue operations (Salesforce or HubSpot preferred).
• Service-focused, delivering a positive, professional, and consultative customer experience.
• Data-driven mindset with proven experience utilizing metrics & insights as tools for informed decision-making.
• Build and maintain strong, long-lasting relationships with key client stakeholders.
• Act as the main point of contact between the agency and clients, ensuring excellent communication and client satisfaction.
• Proactive, planning ahead, thinking in long-term time frames as well as short time frames.
• An extreme eye for detail and a preference for high-quality products, websites, and design.
• Clear communication skills that can speak with authority, while also understanding the importance of listening.
• Curious to a fault, asking clarifying questions to ensure there are no assumptions and all parties are aligned.
• Ability to communicate complex technical challenges with a client and ensure they understand the value, impact, or consequence of decisions.

Observable Indicators of Performance :

• Lead client growth and optimization strategy to identify revenue opportunities to have a 6-month roadmap for your clients.
• Secure approval from the client to conduct either a case study or video testimonial of their project at 3 months, 6 months, and / or at project completion 85% of the time.
• Retain 80% of clients in recurring contracts over a rolling 3-month period.
• Achieve a labor efficiency ratio of 3.0+ on client projects by your 90th day.
• Expand project size / scope / revenue 10% of the time by the third month of work with a client.
• Accomplish 90% of the client’s objectives during the project timeline.

Benefits :

• Unlimited PTO
• Flexible hours
• Work remotely
• Maternity / Paternity Leave
• Competitive salary with opportunities for bonuses
• Company Laptop, Monitor, and other equipment needed for remote setup
• Federal holidays off
• Radically transparent workplace
• Ample opportunity to implement your ideas and suggestions
• Become a thought leader in the marketing technology community
• Continued education and training
• $25 monthly Starbucks allowance
• $50 monthly Uber Eats allowance
• Soup when you are sick
• Birthday and Anniversary gifts

Job Description :

As an Account Director, you will act as the executive lead across multiple client project teams. You will act as the client's internal advocate within McGaw, and the point of escalation for your clients, and also contribute directly to engagements as a senior advisor, strategist, and quarterback.

The objective of the Account Director is to understand client needs / objectives, help develop strategies, and ensure the project teams are executing projects in a timely and profitable manner.

You will interface directly with client executives and will carry responsibility for alignment on project scope, budget, and resolving any client conflicts that need more senior interaction.

As an Account Director, you have broad experience in marketing technologies, data, and associated strategies to grow revenue.

You have a clear idea of how marketing strategy tied with the tech stack increases revenue.

Account Directors begin working with a client during the sales process and continue to be responsible for the retention and growth of client accounts.

Engagements could include strategic consulting, technology implementation, or ongoing retainers.

It is the Account Director’s responsibility to help sales build estimates and scopes of work. Once a deal is closed, the Account Director will delegate the project to an account team for execution, or in some cases lead accounts directly.

For someone to be successful in this role, they will need to be able to effectively and independently communicate the scope of work and the progress in technical and layman terms to the client.

They will need to work well with the client's team to problem-solve, schedule and scope urgent requests from a client or team member.

Being able to schedule resources for short-term and long-term goals while staying under budget is key to success in this position.

The Account Director will be a key point of contact for growth-focused clients during their relationship with McGaw.io. The goal of the Account Director is to support clients’ projects with strategy, scheduling, planning, and scoping.

I have been a client services or account director at an analytics or marketing technology agency for # years.

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