Sr. Marketing Specialist

Duties & Responsibilities

Demand Generation

• Develop & deliver multi-channel marketing campaigns designed to identify & engage high potential targets in key geographic & vertical markets to develop a pipeline of high potential leads
• Support website optimization aligned with digital strategies to drive traffic & click thru activities, own new content creation to continue to add value to our user community
• Act as project manager on multiple projects simultaneously to ensure deadlines and objectives are met, track and measure ROI, provide regular updates and recommend adjustments as needed

Content & Value Story Creation

• Manage and create social media content, including targeted sponsored ads
• Work cross-functionally with Innovation Center, sales, and customers to continuously produce value story materials such as case studies, presentations, customer testimonials, and videos

Market Development

• Conduct market research to better understand market landscape, emerging trends, opportunities and risks
• Manage promotional items including customer giveaways

Learning & Development

• Develop an in-depth understanding of our solutions, markets and customers
• Understand the value chain to create targeted, multi-faceted campaigns with a compelling message that speaks to each point in the value chain
• Attend approved customer visits, events & tradeshows to better understand customer needs
• Learn & embrace our selling process and CRM (Salesforce)

Required skills :

• 3-5 years B2B marketing / market development experience marketing technical products / services to technical buyers
• A bachelor’s degree in marketing, business, or related field
• Ability to gain technical knowledge of products and applications
• Experience in strategy development and execution
• Proven ability to drive lead generation & conversion
• Experience in market research to better understand market potential
• Strong team player than can work cooperatively with others to drive results and goals
• Ability to evaluate marketing activities and pivot quickly when needed
• Proficiency in MS Office including Word, Excel, Power Point and Outlook, as well as the Adobe suite of products & Salesforce CRM
• Consistently demonstrates initiative and a readiness to act on opportunities
• Passionate about continuous learning & growing the business
• Prioritizes effectively and is highly organized
• Excellent written and verbal communication skills
• Ability to travel

Preferred Qualifications :

• Construction materials marketing experience a plus
• Experience with branding a plus

This position has two available openings

Starting Salary- $80,000 - 86,000