Manager, Digital Marketing & Strategy (Distribution)

Job Summary :

Title : Manager, Digital Marketing and Strategy (Distribution)

Reports to : President, Distribution and VP, Digital Strategy

Location : New York, NY (Full-Time, On-Site)

The Role :

Roc Nation is seeking a Manager of Digital Marketing and Strategy. This position reports to both the President of Distribution & VP of Digital Strategy and serves as a key member of the Roc Nation digital team servicing Distribution clients.

The role will support continued development and growth for a diverse roster of Roc Nation artists.

Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising / playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms.

The Manager will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

Key Responsibilities :

Content Marketing : Develop and execute digital marketing / sales and content distribution strategies for client; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases

Partner Management : Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives

Content Development : Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content

Site and Social Development / Management : Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties

Creative Marketing and Revenue Development : Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests / sweepstakes and exclusive content promotions to drive revenue

• Reporting and Analysis : Liaison with the Data team to compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy;
• evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity / growth;

create reports for artists and external partners

Other Priority Marketing : Work with Roc Nation’s marketing team to execute content release campaigns, tour promotions and support all other company initiatives (e.

g. Made in America, lifestyle brands, Sports initiatives).

Qualifications :

2-3 years of experience managing the use of and / or relationships with digital distribution and social platforms

Bachelor's degree in a related field preferred

Extensive knowledge of and passion for the music market

An in-depth understanding of social media platforms, industry trends, new technologies and digital music services

Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously

The highest attention to detail

Track record building and maintaining strong business relationships

Strong oral / written communication skills

The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio / video / social platforms

Experience working with social management and listening platforms

Experience working with content management systems; especially Wordpress

Knowledge using basic audio, photo and video editing programs

COVID-19 vaccination series and booster shot is a mandatory requirement for this position.

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.