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Group Director, Social Media

VML
New York, NY
$100K-$230K a year
Full-time

Who We Are :

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.

We deliver end-to-end solutions that result in revolutionary work.

Who we are looking for :

We are seeking a seasoned social media leader to help shape VML's social capability while cultivating a team and group of accounts.

You're a skilled leader who knows how to set the direction for social strategies, campaigns and activations for brands, while also setting the tone for a team.

You'll act as a trusted advisor to clients on their social approach, and be a key contributor to the growth of the social practice at VMLY&R.

What you'll do :

  • Develop and oversee the creation of social strategies, social playbooks, activations and campaign ideas across multiple brands or lines of business
  • Partner with creative, strategy, data and media teams to define and achieve a brand's social marketing goals
  • Oversee social media campaigns, including user-generated content (UGC), influencer programs and real-time activations
  • Represent VML's expertise and core values to clients, vendors and partners
  • Hire, supervise, and guide the development of a team, matching skill sets and interests effectively with business needs

What you'll need :

  • 10+ years of social marketing experience
  • Experience hiring, developing and retaining a strong and diverse team
  • Advanced understanding of social platforms, audiences and behaviors, and a nuanced perspective about social marketing
  • Ability to apply knowledge of social media to effectively solve a wide variety of client challenges
  • Expert communication and presentation skills in a wide variety of formats and settings
  • Ability to build strong relationships across organizations, departments, teams and individuals
  • Experience playing an active role in agency business development

What we offer (All NA roles not Canada) :

  • Passionate, driven people We champion a culture of people that do extraordinary work.
  • Consciously cultivated culture We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
  • Competitive benefits What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
  • Growth-minded opportunities We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military / veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status.

We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

We offer a competitive benefits package, click WPP Benefits for more details.

$100,000-$230,000 USD

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.

Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy.

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30+ days ago
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