Senior. Product Manager - International Strategy

Senior Product Manager - International Strategy

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Austin, TX, USA California, USA Charlotte, NC, USA Chicago, IL, USA Dallas, TX, USA Florida, USA Georgia, USA Greensboro, NC, USA Houston, TX, USA Irving, TX, USA Kansas City, MO, USA Lisle, IL, USA Long Beach, CA, USA Miami, FL, USA New York, NY, USA North Carolina, USA Pittsburgh, PA, USA Plano, TX, USA Portland, OR, USA Seattle, WA, USA Texas, USA Virtual Req #1941

Friday, September 20, 2024

DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change.

Through innovative programs, relevant partnerships, and exceptional care, we empower students to meaningfully improve their lives, communities, and workplaces.

Our colleague experience is an area of obsessive focus. At DeVry University, we care about you. Because, only through you can we deliver our unique Care Formula to our learners and partners.

Opportunity :

We are seeking a passionate and results-oriented Senior Product Manager, Strategic Populations to join our growing Product Management team.

In this role, you will be responsible for developing and driving the implementation of innovative strategies to attract and recruit international students to our undergraduate and graduate programs both on-site in the United States at various campus locations throughout the country, as well as expanding our market foothold with online students studying online from beyond the US borders.

While primarily focused on international strategy responsibilities, the role will also play a crucial role in the identification and engagement of populations across the United States that can be strategically targeted with career-enabling education solutions.

You will play a key role in expanding our reach across the nation and the globe, diversifying our student body, and standing up world-class marketing and operational initiatives to solidify our ability to scale this effort.

This is an individual contributor role that reports directly to the Chief Product Officer.

Responsibilities :

• Conduct in-depth market research to identify key target markets and student segments domestic and abroad.
• Develop and manage comprehensive recruitment plans for specific populations, countries, and regions.
• Partner with marketing to create, deploy, manage, and optimize digital and traditional marketing campaigns across various platforms to raise awareness and engagement in specific target markets.
• Own, oversee, and coordinate the recruitment, onboarding, and retention of recruitment network partners and channels including companies, agencies, representatives, etc. around the world.
• Collaborate with internal and external partners, including education agencies, media partners, EdTech companies, tribal organizations, local workforce groups, and alumni networks, among other channels, to expand our reach.
• Build business cases, present recommendations, and secure funding from internal executives to implement services and investments in strategic populations.
• Oversee recruitment partner network and manage a data-driven optimization process in direct and active partnership with Admissions and agents / sources.
• Design and optimize online application, admission, and enrollment processes for international and strategic population students.
• Work with Experience and Campus Operations teams to ensure that the international learner experience within DVU campus locations and markets is optimized and supportive across multiple potential needs and services.
• Analyze data and track key metrics to measure campaign performance and adjust strategies as needed.
• Represent the university at international education fairs, conferences, and other relevant engagement events.
• Stay informed about latest trends and best practices in international and strategic student recruitment.
• Other duties as assigned.

Qualifications :

• Bachelor's degree in marketing, international relations, or a related field.
• 8+ years of experience in international student recruitment, business development, marketing, or a related field.
• Proven success in developing and implementing marketing campaigns that drive growth, especially internationally or through strategically-targeted populations for a US-based company or institution.
• Strong understanding of various marketing channels and analytics across digital and traditional media types.
• Excellent communication and interpersonal skills including the ability to develop, model, pitch, and secure funding for learner-focused investments in collaboration with Executive leaders across the institution.
• Ability to work independently and as part of a team.
• Fluency in at least one additional language (Hindi, Mandarin, Spanish, etc.) preferred, but not required.
• Cultural competency and familiar understanding of various educational systems, marketing platforms, agent networks, and recruitment channels around the world.
• Passion for international education and a commitment to diversity.

DeVry University offers competitive wages and benefit options, including :

• 401(k) and Roth Plan w / match
• Medical, Dental and Vision Coverage
• Paid Parental Leave
• Health Advocacy Service
• Family and Domestic Partner Coverage
• Tax Savings Account (FSA and HSA)
• Short-Term / Long-Term Disability Coverage
• Life, Accident, AD&D, Critical Illness Insurance
• Fertility Coverage
• Wellness Programs
• Volunteer Time Off
• Remote and Flex Work Options
• Technology Stipend
• Paid Tuition Program
• Auto / Homeowners, Pet and Legal Insurance
• Exclusive Discount Programs
• Adoption Assistance
• Career Development Programs
• Mental Health Care Programs
• Family Care Services
• 2nd.MD, a virtual expert medical consultation service

Benefits vary based on employment status. Part-time / Visiting Professors positions may not be eligible for all benefits.

We believe diversity is essential to our educational mission and to the success of our community. We are committed to fostering a working environment where differences are respected, valued and embraced.

Other details :

• Job Family : Product Management
• Job Function : Product Management
• Pay Type : Salary
• Min Hiring Rate : $135,000.00
• Max Hiring Rate : $150,000.00
• Required Education : Bachelor’s Degree

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