Five Towns College invites nominations and applications for the position Director of Marketing and Digital Engagement (DMDE).
The DMDE is responsible for the overall management and execution of the marketing and communication strategy for the College.
This includes, but is not limited to the development, execution, and management of creative content for all media traditional and digital, and for assuring that the College’s messaging is targeted, efficient, and effective.
As such, the Director provides leadership in the development of advertising, marketing, and public relations campaigns, whether they are program specific, college-wide general, or generic branding opportunities.
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.
The DMDE is expected to maintain a very active presence in the life of the College, in order to develop a complete understanding of the institution, its mission and goals, and the students it serves.
As such, the successful candidate will attend campus events, shows, performances, athletic games, and other activities where campus life finds expression.
The Director is responsible for targeting and reaching all of the College’s constituents, including students, faculty, staff, student-athletes, high school partners, employers, parents and friends of the College.
The Director also coordinates international marketing initiatives with external representatives, and actively participates in special projects, shows, fairs, and events that attract attention to the College and its overarching mission.
To accomplish this, the Director oversees all online media, websites and auxiliary sites, and others platforms utilized by the College and its subdivisions.
Additionally, the Director coordinates the efforts of internal marketing associates and external consultants and service providers.
Job Requirements
- Outstanding oral, written, and public presentation communication skills.
- Social media relationship building and management skills.
- Email marketing experience and skills.
- Experience managing Google campaigns, including strong Google Analytics skills.
- Proficiency with video editing, graphic design, HTML and Adobe.
- Ability to collaborate with internal and external associates.
- Strong data analytics skills, including the ability to track impressions and leads, to determine conversion rates and campaign results.
- Bachelor’s degree required, with a minimum of two years relevant experience. Experience in the higher education space preferred.
About Five Towns College
Founded in 1972, Five Towns College is a private, residential, coeducational, non-sectarian institution of higher education located at Dix Hills, Long Island, NY.
The College serves the cause of music, media, the performing arts and business. Additional areas of emphasis including Film and Television, Mass Communication, Interactive Media Arts, Music Education, Court Reporting, and more.
Located on a beautiful 40-acre campus in the geographic heart of Long Island, the College is a creative center for learning, which attracts artists and scholars from around the world who seek to be enriched by the unique educational experiences it offers.
More than 90% of the College’s students may be classified as traditional learners who attend the institution on a full-time basis.
Five Towns College offers certificate, associate, bachelor, master, and doctoral degrees through four academic divisions and eight departments.
Most programs of study begin twice each year, in the fall and spring, following a traditional semester-based calendar. Summer, winter, evening and part-time learning opportunities are also offered.
The College delivers classes in traditional, hybrid, blended formats and fully online formats.
The College holds an Absolute Charter issued by the New York State Board of Regents, and its programs of study are registered with the New York State Education Department.
The College is institutionally accredited by the Middle States Commission on Higher Education (MSCHE). Its programs in Music and Music Education are accredited by the National Association of Schools of Music (NASM).
Its program in Theatre Arts is accredited by the National Association of Schools of Theatre (NAST). Approximately 700 students are enrolled at the College each year, with about 200 residing on campus.
Apply
This is an immediate vacancy for an individual with the ability to join the College during the current semester. Qualified candidates are encouraged to apply with CV / resume and cover letter to employment@ftc.
edu. Subject Line : Director of Marketing and Digital Engagement. Screening will begin immediately and continue until the vacancy is filled.
Job Details
- Full-Time, On-Ground Only
- Salary Range : $61,000 - $80,000
- Schedule : 8 hour shift, Monday to Friday
- Work Location : In person Benefits :
- 401(k)
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Five Towns College is an Equal Opportunity Employer
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