About This Role
The Senior Digital Marketing Analyst position is responsible for providing analytical support and strategic guidance to the Digital Marketing team.
This position will work cross functionally with internal business partners to leverage data and insights to aid in developing strategic digital marketing campaigns in order to drive traffic and profitable sales for our retailers.
3 days in the office, 2 days remote.
What You’ll Do
Drive Digital Marketing Strategy :
Works independently with the Digital Marketing team to provide analytical support and strategic recommendations for marketing campaigns, brand initiatives, incrementality testing, omni measurement, and mixed media modelling.
Results / Analysis / Insights :
Independently supports analytical needs of business partners by understanding the purpose of the digital marketing efforts, provides a forecast or proforma to estimate impact, defines metrics for measurement, reports results in a timely manner and provides strategic recommendations to impact future digital marketing initiatives.
Additionally, performs ad-hoc deep dive analyses to uncover trends, areas of opportunity or areas of concern.
Reports, Dashboards and Automation :
Able to create fully automated reports or dashboards to address business needs and support ad-hoc business requests. Identifies need for automation of repeat requests and works with appropriate partners to build out the solution (agencies, manager, IT, etc).
Data / Tools / Technology :
Proficient understanding of data structure within Ace’s Google Cloud Project. Proficient understanding of data mining and querying tools primarily BigQuery.
Proactively identifies ways to streamline and create data efficiencies with existing technology
Who You Are
You are a data driven individual who is passionate about unearthing insights to drive strategy. You love taking on challenges, collaborating, and identifying new areas to focus on.
Required Skills
A minimum of 5 years Digital Marketing Analytics Experience
Bachelor’s Degree in Marketing Analytics, Quantitative Business, Math or related field, MBA a plus
Experience with the Google Suite of Products to include : Google Analytics, Google Ads, Looker Studio, and BigQuery; MS Excel, Power BI and Alteryx a plus
Analytical, quantitative and critical thinking expertise
Fundamental understanding of key marketing / financial / retail metrics
Ability to collaborate and lead effective partner relationships
Self-starter, strong drive, highly motivated to make change and bring about fact driven decisions
Excellent written / verbal communication skills
LI-KH1
Compensation Details :
$84600 - $106000 Per Year
Why should you join our team?
We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). Gratitude.
Humility. Love. You don’t often see values like these in most corporate statements, but Ace is different. These things are important to us.
They represent our commitment to the company, our employees, to Ace retailers and to the Ace brand.
In addition to providing our employees a great culture, Ace also offers competitive benefits* that address life’s necessities and perks, many of which expand and improve year after year, including :
- Incentive opportunities, based on role / grade level (rapid company growth over the past 5 years resulted in incentives being paid out at an average of 126% of your target opportunity!)
- Generous 401(k) retirement savings plan with company contributions, averaging 9.6% per year of eligible earnings over the past 5 years
- Comprehensive health coverage (medical, dental, vision and disability up to 26 weeks short-term disability and long-term disability) & life insurance benefits for you and your dependents
- 21 days of vacation immediately available (prorated in the first year) and up to 6 paid holidays depending on the month of hire
- Company Car, phone and fuel card are provided for field-based positions
- Your career at Ace is more than just a job. It’s a chance to be part of something meaningful. We help locally-owned businesses thrive and make an impact in their communities and we support our employees in doing the same by offering an annual Ace Cares Week, 20 hours off work per year to volunteer at an organization of your choice, opportunities to help Children’s Miracle Network Hospitals and the Ace Helpful Fund through the Ace Foundation
- Ace invests in every employee we hire, with a key focus on development and coaching. We offer on-site classes, facilitator-led courses, and a generous tuition assistance program, plus a performance management approach that goes beyond the typical annual review
- We know the work environment matters. That’s why Ace holds frequent campus events like Employee Appreciation Week, vendor demos, cookouts, and merchandise sales
- We bring them to you! Services such as mobile spas, auto maintenance, car wash and detailing, dry cleaning, dentists, eye doctors, flu shots, recycling and more!
- Employee discounts on Ace merchandise (including top brands like Weber, Traeger, Yeti, Craftsman, DeWalt and more), travel, fitness, computers and thousands more
- Birth / Adoption bonding paid time off
- Adoption cost reimbursement
- Employee Assistance Program (EAP) access to free visits to therapists and lawyers, guidance on financial matters, elder and childcare, and assistance with tickets to entertainment events
- Identity theft protection
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