DIGITAL MARKETING COORDINATOR

Job Description

Job Description

Description :

We are looking for you! Do you want to be a part of the team that transforms lives? Cumberland Heights is more than a campus on 177 acres, it’s a community.

Our mission is providing the highest quality care possible for persons and families who are at risk for or who are suffering from the disease of chemical dependency.

Treatment encompasses the physical, mental, emotional, and spiritual dimensions of recovery by offering a safe, loving and healing environment, combining professional excellence and the principles of the Twelve Steps.

Cumberland Heights Foundation offers a comprehensive benefits program, which includes :

• Medical, Dental and Vision effective 1st day of month following 28 days of employment
• Employer Contribution for Health Saving Account or Health Reimbursement Account
• 401K with Company match up to 5% after 90 days of employment
• Paid Time Off (PTO) accrual beginning day (1) one and up to 20 days of PTO the first year

SUMMARY

The Digital Marketing Coordinator at Cumberland Heights Foundation plays a pivotal role in aligning marketing strategies with the organization’s mission.

This position demands a unique blend of technical marketing skills and a deep understanding of addiction treatment dynamics, emphasizing empathy and commitment to the cause.

The role offers a significant opportunity for professional growth while making a positive impact on addiction recovery.

CORE DUTIES

Digital Strategy Coordination :

• Assist in the development and implementation of digital marketing strategies to support Cumberland Heights' mission, ensuring integration with overall marketing objectives.
• Participate in strategy meetings with both internal teams and external vendors to align digital efforts with broader organizational goals.

Campaign Management :

• Coordinate the planning and execution of digital campaigns across various channels, including email, social media, websites, and paid advertising, ensuring seamless integration with vendor-provided services and platforms.
• Manage timelines, resources, and collaborate with vendors to gather assets, finalize designs, and ensure message consistency across platforms.
• Liaise with vendors to adjust campaigns and strategies based on performance data and organizational feedback.

Technology and Analytics :

• Monitor the performance of digital marketing tools and platforms, to ensure optimal utilization and troubleshooting issues as they arise (GMB, Apple Maps, Bing, Google Ads, Google Analytics, Yelp, CallRail).
• Regularly review analytics provided by both internal tools and external vendors to prepare detailed reports on campaign results and identify improvement opportunities.
• Support the implementation and optimization of A / B testing, coordinating with all stakeholders to enhance campaign performance and audience engagement.

Web and Social Media Operations :

• Update and maintain the organization’s website content, coordinating with SEO and web development vendors to ensure all information is accurate, current, and optimized for search engines.
• Schedule and publish content across social media channels, engaging with followers and monitoring social interactions. Including YouTube, Facebook, Instagram, TikTok, and LinkedIn.
• Analyze web traffic and social media engagement metrics to guide content decisions and improve overall digital presence.

Reporting and Communication :

• Compile data from digital campaigns and website / social media performance, integrating insights to create comprehensive reports for the marketing team.
• Present findings to the marketing team and external stakeholders, offering recommendations and coordinating with vendors for strategy adjustments.
• Maintain effective communication with all parties involved, ensuring that all team members and vendors are aligned with the marketing strategy and execution plans.

Requirements : PREFERRED EXPERIENCE

PREFERRED EXPERIENCE

• Experience : 3-5 years in healthcare management, preferably supporting C-level executives, coupled with 2-5 years of project management experience in marketing.
• Skills : Robust project management skills, proficiency with digital marketing tools (e.g., WordPress, CallRail, Monday), and strong organizational and communication skills.
• Education : Bachelor’s degree in marketing or a related field.
• Personality Traits : Proactive, positive attitude, enjoys challenges, takes ownership of projects, and is capable of leading strategic initiatives.

The candidate should be versatile and adept at managing multiple tasks simultaneously.

IDEAL CANDIDATE

The ideal candidate will demonstrate a proactive and forward-thinking approach, capable of swiftly navigating the intricate landscape of behavioral healthcare.

Collaboration is key, and the candidate should be ready to work closely with various stakeholders to drive innovation and marketing excellence.