Senior Product Marketing Manager Mountain View, California

Workato is the only integration and automation platform that is as simple as it is powerful and because it’s built to power the largest enterprises, it is quite powerful.

Simultaneously, it’s a low-code / no-code platform. This empowers any user (dev / non-dev) to painlessly automate workflows across any apps and databases.

We’re proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box , Grab , Slack , and more.

But what is most exciting is that this is only the beginning.

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles .

We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America

Quartz ranked us the #1 best company for remote workers

Responsibilities

We are looking for a Senior Product Marketing Manager to join our product team and have a direct impact on establishing Workato as the leader in the Enterprise Automation Platform category.

In this role, you will lead the launch of products and programs to drive awareness, engagement, and usage of Workato. You must possess a blend of business and technical skills, have a big-picture vision and the drive to make that vision a reality with extreme attention to detail.

This role will drive a technical product content strategy to help our prospects and customers understand what is possible with Workato’s enterprise automation platform.

We need someone who is an action-oriented leader who can build unique, compelling, and highly technical content to enable customers, partners, and internal teams to better understand, and use the product.

You will also be responsible to :

Launch planning & execution. Develop a relationship with Product Management and your deep understanding of the product roadmap to drive a companywide launch program.

You will help develop launch narratives in collaboration with your Product Marketing teammates, build executive leadership consensus, and navigate the organization to land our messages and strategy successfully.

Technical content creation & evangelism : You will be the technical subject matter expert on the Workato Product and leverage this knowledge to build scalable technical product presentations, whitepapers, product guides, blogs product videos, technical briefs, and other tools to sell to our technical personas and evangelize this as a thought leader

Translate detailed and complex technical concepts into clear and compelling narratives for prospects and customers, working closely with marketing, product, and engineering

Product positioning & strategy : You will connect automation and technology trends with Workato technology to build technical product positioning and messages for key use cases and be a bridge between customers and internal product strategy

Product expert to customers and partners : You will evangelize and demonstrate Workato products externally, to prospects, and customers in meetings, webinars, and anywhere else required.

You will serve as a thought expert with customers to speak about Workato differentiators, use cases, and technology.

Competitive : You will be an expert on the market landscape and competitive features and differentiators and conduct in-depth technical competitive research and analysis to create competitive content for the field

Cross-team partnership This role will work with, product, engineering, product marketing, and customer success and sales engineering (SE) teams to deliver slide decks, tutorials, demos, videos, and technical white papers that align with our go-to-market initiatives.

Company builder : As a key member of the marketing team, you’ll be deeply involved in company and team building and strategy

Product enablement for Sales / CS Host product enablement training sessions for CS / Sales and other teams on key capabilities, new features, product roadmap, and competitive differentiators.

Requirements

BS in CS / CE or equivalent technical degree preferred

5-7 years of technical product marketing experience with demonstrated ability in a technical or field-facing role related to cloud, app dev, infrastructure, or IT operations.

Industry / technology expertise is required in several of the following areas : Cloud, microservices, integration, automation, low code / no code apps, and APIs.

Ability to quickly learn about new technologies and ability to compare functionality as well as evaluate feature parity.

Ability to write strong, effective technical content (white papers, technical briefs, test reports, etc.) for external audiences with a balance of technical accuracy, strategy, and clear messaging.

Ability to comfortably present and demo our products in front of internal / external audiences (large and small, live and recorded)

Deep customer focus and understanding are needed to build materials that resonate with customers.

Excellent Communicator with a strong ability to take a project from idea to execution.

Previous experience in Professional Services, Solutions Engineering, Technical Writing, Customer Success, Product Management, or Technical Product Marketing

You are a storyteller who has the creativity and writing skills to communicate technical topics with authenticity

Passion & technical comfort with getting deep into cloud products, automation platforms, and other B2B technologies

Ability to prioritize and manage multiple simultaneous projects with multiple stakeholders in a dynamic, fast-paced environment

Self-motivated and able to take the initiative without needing a high level of supervision.

Proven technical and marketing skills, including the ability to customize solutions, facilitate product demonstrations and effectively communicate Workato value propositions and key differentiators

Demonstrated ability to learn new technologies such as Camtasia, ScreenFlow or DemoEasel

Very strong written and oral communication skills, an excellent storyteller

For California applicants, the pay for this role begins at $180,000 plus benefits, perks, and equity.

Apply for this job

indicates a required field

First Name

Last Name

Email

Phone

Resume / CV

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

LinkedIn Profile

Where are you currently located (country, city)?

How many years of SaaS / iPaaS experience do you have?

How many years of relevant Technical Product Marketing experience do you have?

How many years of PLG experience do you have?

Will you be ready to provide a portfolio of assets you have created in this role - technical content such as demos, videos, workshops, tutorials, technical white papers, conference presentations, webinars etc.?

Are you authorized to work in the United States for any employer?

Select...

Will you now or in the future require visa sponsorship?

Select...

What is your expected compensation (annual base salary)?

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.

How would you describe your gender identity? (mark all that apply) Select...

How would you describe your racial / ethnic background? (mark all that apply) Select...

How would you describe your sexual orientation? (mark all that apply) Select...

Do you identify as transgender? Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select...

Are you a veteran or active member of the United States Armed Forces? Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary.

Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Workato’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.

As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

Classification of protected categoriesis as follows :

A "disabled veteran" is one of the following : a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs;

or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.

S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04 / 30 / 2026

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04 / 30 / 2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities.

We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal.

To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it.

Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.

S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov / ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your major life activities. If you have or have ever had such a condition, you are a person with a disability.

Disabilities include, but are not limited to :

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV / AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and / or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit / hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT : According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number.

This survey should take about 5 minutes to complete.

J-18808-Ljbffr