Associate Director, Planning

Description

Position at Mindshare Mindshare delivers Good Growth for its clients. As Growth Architects," we drive growth that benefits all stakeholders better for people, planet, and business by using media with intention.

This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary & Impact As an Associate Director of Integrated Planning, you will work closely with your media teams and a variety of cross functional partners to oversee, develop, and employ various marketing initiatives and branding efforts to achieve our paid media performance goals.

You will be responsible for leading the strategy and execution of B2B paid media campaigns across digital channels including;

search, social, and programmatic. The ideal candidate has experience utilizing audience and performance data in building awareness, creating brand differentiation, and developing programs to drive client goals.

In addition, you will oversee the client implementation team to ensure productivity, including managing staffing and workload issues at the client team level.

You will provide strategic rigor to implement ideas, ensuring integration of the work between creative and media. Above all you will be well versed in 360 media planning in order to effectively convey and manage media deliverables within the agencies. Key Responsibilities

Organizational

• Manage direct reports and partners in the execution of channel plans while leading channel budget allocations for all media channels.
• Oversee media dollars in the market and continuous review of investments across all channels.· Display a strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystem.
• Manage team deliveries of all key client objectives while maintaining a highly visible presence with day-to-day clients.
• Oversee the development of new processes / workflows across opcos to find efficiencies.· Collaborate with agency disciplines to determine optimal mix of tactics including digital ads, paid search, webinars, social media, etc.
• Improve processes and reporting to measure campaign effectiveness and optimize performance Strategy · Support the media director and other senior leadership in the development of an effective media approach from demand gen to quality lead and sales capture.
• Possess strong knowledge and management of Paid Search (Google and Microsoft), Paid social media (Facebook, Instagram, TikTok, Snapchat, Reddit, and LinkedIn) and Programmatic Display campaigns with the ability to develop successful strategies to drive client growth.
• Utilize your analytical and creative-thinking skills, you will drive the planning outputs for clients delivering fully integrated channel plans.

More specifically, you will develop audience profiles and uncover unique insights to enhance channel planning.· Analyze campaign outcomes and marketing ROI, drawing insights to facilitate data-driven decisions· Collaborate with channel activation teams, analytics teams, and key clients to discuss progress and interpret analytic findings to identify strategies to improve client ROI.

Requirements · Bachelor’s degree in Advertising, Marketing, Performance Media; OR equivalent professional work experience.

• Experience in sales / business development preferred· 6-8 years previous experience desired.· Prior experience managing a team.
• An up-to-date knowledge of key consumer insight tools, including DMPs and digital resources.· Understand and capable of utilizing key media planning tools (e.

g. CommsPoint, Reach Optimizers). Life at GroupM Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.

GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people.

The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence.

Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

Discover more at .GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

We offer a competitive benefits package, please visit https : / / www.wpp.com / people / wellbeing / benefits-at-wpp-in-the-us for more details.