Aviation Marketing Associate 1 - 13284

Overview

Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.

We are seeking a full-time Aviation Marketing Associate 1 in our Olathe, KS location. In this role, you will be responsible for leveraging a thorough and in-depth knowledge of Aviation products and marketing needs to primarily lead specific aspects for creation, facilitation, and execution of marketing requirements for Garmin's Aviation business segment.

Essential Functions

• Contribute to delivering creative and high-impact content for print, video, web, email, and social marketing as well as for press releases, marketing memos in conjunction with product launches, product updates, and partner requirements
• Execute aviation marketing strategies in collaboration with Aviation Marketing Manager
• Assist with creative vision for technical marketing deliverables
• Leverage and / or manage elements of aviation digital assets in Garmin Digital Asset Management system
• Develop and gain consensus on the best approach to producing marketing assets
• Coordinate supporting activities required to produce assets within schedule requirements
• Ensure accuracy of assets via own expertise and / or through the approval of a technical expert
• Contribute to the development of Garmin Aviation's marketing and communications strategy
• Collaborate with Sales, Marketing, Engineering, Garmin business segment leaders, and external partners regarding marketing assets and marketing activities

Digital Marketing Specific :

• Create digital assets by generating compelling product screens, product photography, illustrations, lifestyle imagery, and more for use across marketing materials like web, social media, brochures, packaging, advertising, and by industry partners
• Produce a digital asset kit in advance of new product announcements for Garmin partners to access
• Ensure all marketing images are timely accessible, continually relevant, and well-organized within the Garmin Digital Asset Management System

Web Marketing Specific :

• Develop and maintain marketing-specific product specifications and product compatibilities
• Manage the development / maintenance of all aviation web pages and execute real-time edits
• Set up, maintain, and organize product information, pricing, and specifications for the web including flags for products for display, preparing product specifications, and sorting products in the web store
• Manage search optimization and search advertising for aviation products as well as collect and analyze data to evaluate existing web activity

Advertising Marketing Specific :

• Facilitate billing and advertising placements with customers
• Assist with identifying, soliciting, and cultivating sales and upsell opportunities with potential advertisers for achieving established sales revenue and growth goals
• Conduct internal / external marketing presentations, assist Marketing / Sales staff for all product-related needs, and attend industry tradeshows / meetings / other events as required

Basic Qualifications

• Bachelor's Degree in Business, Marketing, or related field AND a minimum of 1 year sales or marketing experience
• Must possess current pilot certification or more than 2 years of demonstrated and applicable experience in the aviation industry
• Experience with graphical editing using Photoshop, InDesign, or equivalent
• Must be positive, detail / quality-oriented, organized, analytical, team-oriented, and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and lead in a fast-paced environment

Equal Opportunity Employer - minorities / females / veterans / individuals with disabilities / sexual orientation / gender identity

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