Director, Brand Strategy

Job Description Summary

If you are interested in applying for this job, please make sure you meet the following requirements as listed below.

MUSC’s Office of Communications & Marketing OCM seeks a Director of Brand Strategy to join its senior leadership team, reporting directly to the Chief Communications & Marketing Officer.

The Director of Brand Strategy will play a crucial role in shaping and executing the overall brand strategy of the company.

This senior leadership position requires a dynamic and strategic thinker with a deep understanding of branding, marketing, and consumer behavior.

The Brand Director is responsible for driving brand growth, enhancing brand equity, and ensuring brand consistency across all touchpoints.

This role requires a visionary leader who can inspire and lead cross-functional teams to deliver on the brand's promise and objectives.

This role requires a dynamic leader with proven experience building brand loyalty and a deep understanding of working within an academic healthcare setting.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type

Regular

Cost Center

CC002257 SYS - Brand Marketing

Pay Rate Type

Salary

Pay Grade

Health-35

Scheduled Weekly Hours

Work Shift

Job Description

Duties and Responsibilities

• Develop and execute a comprehensive brand strategy that aligns with the company's overall goals and objectives.
• Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.
• Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.
• Oversee the work of the Brand Manager, providing guidance, mentorship, and clear direction to achieve brand objectives.
• Manage the vendors that support the enterprise brand campaign, brand research, brand identity and other supporting vendors.
• Collaborate closely with other functional areas such as marketing, communications, service operations, digital web, engagement and outreach to ensure alignment with the brand strategy.
• Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.
• Develop and manage the brand budget, allocating resources effectively to achieve brand goals.
• Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions.
• Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.
• Support integrated marketing / communication campaigns that effectively communicate the brand's message and drive brand awareness and engagement.
• Develop and maintain a comprehensive Brand Center containing necessary assets available for the enterprise.

Additional Job Description

Minimum RequirementsEducation

A minimum of a bachelor’s degree in business administration, healthcare administration, marketing / communications, or a related field.

Master’s degree preferred.

Preferred Experience

9+ years’ progressive experience in brand management, with a track record of successfully developing and executing brand strategies.

4+ years’ experience in a leadership capacity; prior experience working in an academic healthcare organization is preferred.

Experience managing a rebrand for a large multi-site institution.

Knowledge, Skills, and Abilities

• Proven experience managing and working in a matrixed, cross-functional team environment, with a high degree of complexity and ambiguity.
• Exceptional communication and interpersonal skills, with the ability to inspire and influence others.
• Analytical mindset with the ability to use data and market research to inform branding decisions.
• Creative thinker with a keen eye for design and branding aesthetics.
• Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Proficiency in brand management software and marketing tools.
• A passion for brand-building and a deep understanding of consumer behavior.
• Exceptional project management skills and the ability to meet deadlines and deliver results.
• Outstanding communication skills, including oral, written, and presentation.
• Proven ability to think strategically, solve complex problems, manage multiple priorities, and deliver results.
• Experience developing and communicating executive level reporting.
• Demonstrated experience managing and developing an effective team.
• Ability to work both independently and as part of a collaborative group.
• Commitment to MUSC’s mission and values.

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

J-18808-Ljbffr