Sales and Marketing Director

Senior Helpers Lake Norman continues to grow and needs your experience and leadership in Sales and Marketing in the Lake Norman Area!

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The Senior Helpers Sales and Marketing Director will be responsible for generating new client leads and closing service calls through cold calling and generating productive referral sources.

This will be accomplished through developing, maintaining, and expanding relationships with the professional community who are in a position to refer potential clients to the company and through maintaining and developing new marketing methods.

Reports To : Owner / President

Pay Rate : $80,000 - $110,000

The Sales and Marketing Director will be reporting to the Owner / President of the company.

Qualifications

• Current RN license strongly preferred with demonstrated experience growing the Lake Norman Region in a related field
• Bachelor's degree and three years of related work experience strongly preferred
• Minimum of one-year experience in the home health industry developing and managing a sales strategy
• Must have excellent organizational skills, attention to detail, and the ability to prioritize in a changing environment
• Must have excellent phone skills and follow-up skills with prospects and key influence center personnel
• Proactive problem prevention and issue resolution leadership ability
• Proficiently in Microsoft Word, Excel, Internet, and Outlook required
• Ability to learn other software programs quickly
• Strong verbal and written communication skills required
• Ability to work independently and as part of a team

Primary Responsibilities (including, But Not Limited To)

• Identify all local influence centers (hospitals, nursing homes, assisted living with rehabilitation or respite care, doctors' offices, and other health providers) to determine lead sources
• Develop and manage new lead sources per blueprint and sales strategy
• May perform client assessments; coordinate with the office staff to ensure client starts in a timely manner
• Personally visit and arrange meetings with people responsible for or in a position to refer clients, this includes private, public, and non-profit organizations
• Utilizes monthly marketing calendar to coordinate activity with national focus
• Arrange presentations of Senior Helpers services at staff meetings in hospitals, nursing homes, doctor's offices, and private companies
• Attend trade shows, conferences, networking events representing Senior Helpers services. Network with others in the industry to develop additional lead sources
• Assist in coordinating various marketing methods including direct mail, print ads, networking, and develop new methods of marketing
• Maintain and manage a Customer Relationships Management (CRM) system

We are an equal opportunity employer and prohibit discrimination / harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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