Sales Manager - CPG Beverage

Our client is a leading innovator in the spirits / beer / wine industry, and seeking a dynamic Sales Manager to drive revenue growth and manage key accounts across the West Coast region.

This role offers an exciting opportunity to execute sales strategies, build strong relationships with distributors and retailers, and contribute to the brand's expansion in a high-growth market

Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.

Client Details

My client is a leading innovator in the spirits / beer / wine industry, renowned for our high-quality products and commitment to excellence.

As they continue to expand their presence on the West Coast, they are seeking a motivated and results-oriented Sales Manager - CPG Beverage to support and execute sales strategies across the Colorado region.

Description

Key Responsibilities :

• Sales Execution : Implement sales strategies to drive revenue growth and market share across key accounts in the West Coast region for FMCG Clients.
• Account Management : Build and maintain strong relationships with distributors, retailers, and on-premise establishments to ensure brand loyalty and consistent product placement.
• Team Support : Assist in managing a team of sales representatives, providing coaching, training, and support to ensure sales targets are met.
• Market Development : Identify and pursue new business opportunities within the region, expanding product presence and increasing sales volume.
• Promotions & Events : Support the execution of marketing and promotional activities, including in-store tastings, events, and brand activations to drive sales and customer engagement.
• Reporting : Maintain accurate sales records and provide regular updates on performance, market trends, and account developments to the Sales Director.
• Collaboration : Work with the broader sales team, marketing, and operations departments to ensure successful product launches and sales campaigns.

Profile

Qualifications for Sales Manager - CPG Beverage candidate :

• Experience : 3-5 years of sales experience, preferably in the alcohol, beverage, or CPG industry. Experience in the West Coast market is a plus.
• Sales Skills : Proven ability to execute sales strategies and achieve targets, with a strong understanding of distributor and retailer relationships.
• Communication : Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Team Player : Collaborative mindset with the ability to work effectively within a team and support others in achieving sales goals.
• Industry Knowledge : Familiarity with the alcohol industry, market dynamics, and competitors in the region.
• Travel : Willingness to travel regularly across the West Coast to meet clients and attend industry events (valid driver's license required).
• Tech-Savvy : Proficiency with CRM tools and sales reporting systems.

Job Offer

Offer to Sales Manager - CPG Beverage candidate :

• Competitive Salary with performance-based incentives
• Health, dental, and vision benefits.
• Opportunities for growth and career advancement within a rapidly expanding company.
• Work with an innovative brand that values quality, customer satisfaction, and market expansion

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law.

MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.