Marketing Director.

Marketing Director

About Us

Magnet Media is an independent global brand storytelling studio celebrating 25 years of excellence in servicing the technology & financial services industries.

Our award winning work leverages our proprietary approach to help brands maximize the impact of their communications through digital storytelling solutions.

We are an equal opportunity employer that values diversity. People from all backgrounds are encouraged to apply.

Our specialty lies in providing strategic marketing solutions, creative production, & content distribution services to help our clients effectively tell their brand stories & connect with their target audiences.

With a focus on the tech, finance, health / wellness, media / entertainment, & non-profit sectors, we pride ourselves on delivering exceptional work that drives impactful results.

Position Overview

We are seeking an experienced, visionary Marketing Director to lead our marketing efforts & drive the continued growth & success of our agency.

In this pivotal role, you will be responsible for developing & executing comprehensive marketing strategies, driving opportunities & prospects to our sales team, overseeing all marketing campaigns, & ensuring a consistent & compelling brand presence across all channels.

Key Responsibilities

• Develop & implement a cohesive marketing strategy that aligns with the company's business objectives, positioning Magnet as a leading global brand storytelling studio in our core industries.
• Oversee the planning, execution, & optimization of multi-channel marketing campaigns, including digital marketing, lead generation campaigns, content marketing, email, video & social media, events, & digital advertising.
• Track key performance indicators (KPIs) to measure the success of marketing initiatives including the top level objectives (expanding engagement with more prospects, via our events & content) & channel-specific analytics (email, events, social media).

Provide regular reports & data-driven insights to the leadership team.

Collaborate with our Head of Growth & the Sales team to ensure they have up to date, relevant & specific marketing assets that best describe our services in a way that appeals to prospective customers.

And to coordinate sales & marketing efforts to boost brand awareness & engage prospects, consistently.

• Collaborate closely with the creative, design & production teams to ensure seamless integration of marketing efforts with our storytelling & content creation processes.
• Execute our newsletter & event strategy, including topical themes of relevance to our target audience (brand marketers), & booking speakers from our client & prospects in thoughtful conversations.
• Analyze prospects behavior, identifying opportunities, & new designing branding strategies.
• Stay on top of industry trends, & put a process in place to routinely gather insights to identify new opportunities, & to reach target audiences at scale.
• Develop & manage the marketing budget, allocating resources effectively & optimizing spend for maximum ROI.
• Identify & implement effective lead generation & client acquisition strategies to drive business growth.
• Stay up-to-date with the latest marketing & storytelling trends, technologies, & best practices, & continuously explore new & innovative ways to enhance our marketing efforts.
• Lead, mentor, & develop a team of marketing professionals, fostering a collaborative & creative environment.

Required Qualifications

• Proven track record of developing & executing successful marketing campaigns across multiple channels.
• Experience with content & email marketing including knowledge of basic martech solutions like Hubspot with recent experience in a management role, preferably in the advertising, creative services, or marketing agency environment.
• Strong creative instincts & understanding of brand management, content marketing, digital marketing, & traditional advertising principles.
• Proficiency in marketing analytics tools & techniques for tracking & optimizing campaign performance.
• Strong project management skills, with the ability to prioritize & manage multiple projects simultaneously.
• Ability to work effectively with individuals across diverse cultures & backgrounds.
• Commitment to promoting diversity, equity & inclusion.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field, preferred; advanced degree preferred.
• Experience with event marketing including proficiency in Hubspot.
• Exceptional strategic thinking & problem-solving abilities, with a data-driven approach to decision-making.
• Excellent communication & presentation skills, with the ability to effectively convey complex ideas & strategies to internal & external stakeholders.
• Experience in the technology, financial services, or related industries is highly desirable.
• Experience in (or interest in) strategic planning - this is a growth position, & we look forward to this candidate who will grow into participating in company planning & setting objectives for future years.

This is a full-time position based in New York City, with a competitive salary & comprehensive benefits package. Magnet is an equal opportunity employer committed to fostering a diverse & inclusive workplace.

Ultimately, the Head of Marketing's role is to drive brand awareness, engage prospects consistently, enhance profitability, & achieve marketing objectives for the studio.

The person in this role will work closely with other departments & stakeholders to maximize the effectiveness of the studios marketing efforts.

Pay Range :

$115,000-$125,000 annually.

Hybrid work schedule.

Candidates of all races, colors, religions, genders, sexual orientations, ages & ethnicities are encouraged to apply.

An employee's pay position within the salary range will be based on several factors, including but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographical location, performance, travel requirements, revenue-based metrics, any contractual agreements, & business or organizational needs.

The range listed is one component of Magnet Media's total compensation package for employees. Other rewards may include 401k match program, Paid Time Off policy & other programs sponsored by the company.