Director of Marketing & Communications

The College of Business at Colorado State University is seeking a Director of Marketing and Communications who will lead efforts to develop and implement exceptional :

• Integrated marketing communications and branding strategies in alignment with the Colleges Business for a Better World strategic plan; and
• Digital marketing, advertising and promotion strategies directed toward driving enrollment in the Colleges academic programs.

The Marketing and Communications unit is also responsible for supporting the advertising, branding, promotion, and communications needs of the departments and units residing in the College.

The Director will lead a staff that currently consists of eight employees with responsibilities including copywriting, design, web content management, UI / UX, digital marketing, social media.

The Director of Marketing and Communications is a storyteller, responsible for solidifying the Colleges brand positioning, communicating our value proposition, understanding the competitive business school landscape, driving interest in academic programs, and managing the Colleges online presence (including website, social, and other digital media).

Furthermore, the Director is responsible for analyzing market trends, return on media spend, and research findings that inform the Colleges marketing communications strategies.

The Director reports to the Dean, works collaboratively with the Colleges leadership, and serves as a member of the Colleges Executive Committee.

The Director also serves as the college liaison to the University communications team. Given the need for high levels of strategy development and execution, the Director should support and encourage the development and advancement of staff members and build an inclusive culture with staff who are dedicated to serving the needs of the college.

The successful candidate must be legally authorized to work in the United States by the proposed start date; The College of Business will not provide visa sponsorship for this position. Required Job Qualifications

• Bachelors degree
• Eight years of professional experience in marketing / communications, with at least three years dedicated to : managing a service-oriented marketing teamdeveloping / implementing / monitoring digital marketing, advertising, and / or promotional strategiesidentifying and managing the vendor relationships to address key performance metricsimplementing branding strategiesproficiently managing multiple complex projects and priorities, while demonstrating strong leadership and strategic direction to ensure timely completion
• Demonstrated effectiveness in project management, budgeting, and management of objectives via dashboards, workflow, or similar tools
• Proven ability to create, implement, deliver, and evaluate an integrated marketing communications and branding strategy that aligns with an organizations strategic direction

Preferred Job Qualifications

• Bachelors degree in marketing
• Masters degree in relevant area such as business or marketing
• Proven ability to effectively lead, manage, motivate, and support a marketing communications team
• Proven ability to design, implement and track effective lead generation campaigns
• Experience building a brand and leading the development of message strategy, creative execution, copywriting, photography, artwork, and media planning (across websites, publications, advertisements, video presentations, and other media)
• Record of working within a single organization to create a variety of well-researched marketing communications targeted toward multiple audiences
• Excellent storytelling skills with utilization of persuasion theory / tactics
• Excellent collaboration skills with a strong service orientation
• Highly creative with strong understanding of how to foster and support creativity
• Experience working within a higher education environment
• Experience with Salesforce and Marketing Cloud
• Experience in fostering a diverse and inclusive workplace

Diversity Statement Reflecting departmental and institutional values, candidates are expected to have the ability to advance the Departments commitment to diversity and inclusion.

Essential Duties Job Duty Category Strategy Development, Implementation, and Assessment Duty / Responsibility

Develop and oversee the implementation of strategies to : drive quality lead generation and enrollments in the Colleges academic programs;

build the Colleges Business for a Better World brand across several target audiences; andbuild awareness of the Colleges accomplishments, activities, and rankings among key audiences.

Design marketing communications strategies for a variety of target audiences including prospective students; current students;

alumni, donors, and friends of the College; corporate partners; foundations; AASCB partners; and academicians.

• Serve as the key interface with marketing and communications related vendors.
• Work collaboratively with the deans, program administrators and recruiting specialists to develop enrollment strategies for residential and online programs.
• Develop and implement a data-driven, results-oriented marketing plan to advance the Colleges brand identity, broaden awareness of its programs, and increase the visibility of its programs across key stakeholder audiences.

This plan should include : objectives; metrics to track progress; timelines; budgets; and defined responsibilities. Furthermore, plans must justify a mix of marketing and communication tools online, print, social media) to most effectively achieve the objectives.

• In collaboration with the IT unit, develop and enhance the Colleges Customer Relationship Management (CRM) strategy, implementation, and assessment.
• Manage the marketing communications operating budget.

Percentage Of Time 50 Job Duty Category Team Management Duty / Responsibility

• Lead, mentor, and motivate the marketing communications team in developing and implementing marketing communications and monitoring their effectiveness.
• Develop a culture that motivates the team to serve others, stimulates creativity, and rewards excellence.
• Develop team excellence as it pertains to the quality of the work product.
• Develop team member autonomy in executing on agreed upon strategies and tactics.
• Prioritize team efforts based on strategic priorities as determined in collaboration with the Dean and other College leaders.
• Manage unit workload including management of staff assignments, CSU central resource utilization, and third-party vendor relationships.

Percentage Of Time 20 Job Duty Category Collaboration Duty / Responsibility

• Work closely with deans, department chairs, and academic programs to continually improve and strengthen marketing communications aimed at recruiting students.
• Collaborate closely and effectively with College leaders Dean, associate deans, development office, program directors, department chairs) to understand, assess, and prioritize marketing communications efforts and resources.
• Advise the Dean and other College leaders about responses to media and constituent inquiries as needed.
• Manage the collaborative development of presentations for College events.
• Serve as the key liaison to University Communications.
• Maintain effective communication partnerships with University Marketing and Communications and CSU Office of the President.
• Identify central CSU partnerships and resources to supplement College efforts.
• Ensure that College messaging supports university priorities and branding, and that messages at the University and College level are linked for maximum impact.

Percentage Of Time 30 Application Details