Director of Marketing & Communications

Posting Details

Posting Detail Information

Working Title

Director of Marketing & Communications

Position Location

Fort Collins, CO

Work Location

Position is fully in-office / in-person

Research Professional Position

Posting Number

202400850AP

Position Type

Admin Professional / Research Professional

Classification Title

Management II

Number of Vacancies

Work Hours / Week

Proposed Annual Salary Range

$125,000 - $155,000

Employee Benefits

Colorado State University is not just a workplace; it's a thriving community that's transforming lives and improving the human condition through world-class teaching, research, and service.

With a robust benefits package, collaborative atmosphere, commitment to diversity, equity and inclusion , and focus on work-life balance, CSU is where you can thrive, grow, and make a lasting impact.

• Review our detailed benefits information here.
• Explore the additional perks of working at CSU here .
• For the total value of CSU benefits in addition to wages, use our compensation calculator .
• Lastly, click here for more information about why Fort Collins is consistently ranked in the top cities to live in !

Desired Start Date

Position End Date (if temporary)

To ensure full consideration, applications must be received by 11 : 59pm (MT) on

06 / 02 / 2024

Description of Work Unit

Founded in 1870, Colorado State University is among the nation's leading research universities and enrolls approximately 32,000 undergraduate, graduate, and professional students.

Located an hour north of the Denver metro area, Fort Collins is a vibrant community of approximately 157,000 residents that offers the convenience of a small town with all the amenities of a large city.

Fort Collins is situated on the Front Range of the Rocky Mountains with views of 14,000 foot peaks, and offers access to numerous cultural, recreational, and outdoor opportunities.

The College of Business at Colorado State University is an AACSB accredited business school that enrolls approximately 3,300 undergraduate students across eleven business concentrations, about 1,000 graduate students across seven programs, as well as 1000 business minors.

The College's decision making and initiatives are directed by its "Business for a Better World" vision and centered on the College's four strategic values : Access, Excellence, Impact, Community.

Position Summary

The College of Business at Colorado State University is seeking a Director of Marketing and Communications who will lead efforts to develop and implement exceptional :

• Integrated marketing communications and branding strategies in alignment with the College's "Business for a Better World" strategic plan; and
• Digital marketing, advertising and promotion strategies directed toward driving enrollment in the College's academic programs.

The Marketing and Communications unit is also responsible for supporting the advertising, branding, promotion, and communications needs of the departments and units residing in the College.

The Director will lead a staff that currently consists of eight employees with responsibilities including copywriting, design, web content management, UI / UX, digital marketing, social media.

The Director of Marketing and Communications is a storyteller, responsible for solidifying the College's brand positioning, communicating our value proposition, understanding the competitive business school landscape, driving interest in academic programs, and managing the College's online presence (including website, social, and other digital media).

Furthermore, the Director is responsible for analyzing market trends, return on media spend, and research findings that inform the College's marketing communications strategies.

The Director reports to the Dean, works collaboratively with the College's leadership, and serves as a member of the College's Executive Committee.

The Director also serves as the college liaison to the University communications team. Given the need for high levels of strategy development and execution, the Director should support and encourage the development and advancement of staff members and build an inclusive culture with staff who are dedicated to serving the needs of the college.

The successful candidate must be legally authorized to work in the United States by the proposed start date; The College of Business will not provide visa sponsorship for this position.

Required Job Qualifications

• Bachelor's degree
• Eight years of professional experience in marketing / communications, with at least three years dedicated to :
• managing a service-oriented marketing team
• developing / implementing / monitoring digital marketing, advertising, and / or promotional strategies
• identifying and managing the vendor relationships to address key performance metrics
• implementing branding strategies
• proficiently managing multiple complex projects and priorities, while demonstrating strong leadership and strategic direction to ensure timely completion
• Demonstrated effectiveness in project management, budgeting, and management of objectives via dashboards, workflow, or similar tools
• Proven ability to create, implement, deliver, and evaluate an integrated marketing communications and branding strategy that aligns with an organization's strategic direction

Preferred Job Qualifications

• Bachelor's degree in marketing
• Master's degree in relevant area such as business or marketing
• Proven ability to effectively lead, manage, motivate, and support a marketing communications team
• Proven ability to design, implement and track effective lead generation campaigns
• Experience building a brand and leading the development of message strategy, creative execution, copywriting, photography, artwork, and media planning (across websites, publications, advertisements, video presentations, and other media)
• Record of working within a single organization to create a variety of well-researched marketing communications targeted toward multiple audiences
• Excellent storytelling skills with utilization of persuasion theory / tactics
• Excellent collaboration skills with a strong service orientation
• Highly creative with strong understanding of how to foster and support creativity
• Experience working within a higher education environment
• Experience with Salesforce and Marketing Cloud
• Experience in fostering a diverse and inclusive workplace

Diversity Statement

Reflecting departmental and institutional values, candidates are expected to have the ability to advance the Department's commitment to diversity and inclusion.

Essential Duties

Job Duty Category

Strategy Development, Implementation, and Assessment

Duty / Responsibility

• Develop and oversee the implementation of strategies to :
• drive quality lead generation and enrollments in the College's academic programs;
• build the College's "Business for a Better World" brand across several target audiences; and
• build awareness of the Colleges' accomplishments, activities, and rankings among key audiences.
• Design marketing communications strategies for a variety of target audiences including prospective students; current students;

alumni, donors, and friends of the College; corporate partners; foundations; AASCB partners; and academicians.

• Serve as the key interface with marketing and communications related vendors.
• Work collaboratively with the deans, program administrators and recruiting specialists to develop enrollment strategies for residential and online programs.
• Develop and implement a data-driven, results-oriented marketing plan to advance the College's brand identity, broaden awareness of its programs, and increase the visibility of its programs across key stakeholder audiences.

This plan should include : (1) objectives; (2) metrics to track progress; (3) timelines; (4) budgets; and (5) defined responsibilities.

Furthermore, plans must justify a mix of marketing and communication tools (e.g., online, print, social media) to most effectively achieve the objectives.

• In collaboration with the IT unit, develop and enhance the College's Customer Relationship Management (CRM) strategy, implementation, and assessment.
• Manage the marketing communications operating budget.

Percentage Of Time

Job Duty Category

Team Management

Duty / Responsibility

• Lead, mentor, and motivate the marketing communications team in developing and implementing marketing communications and monitoring their effectiveness.
• Develop a culture that motivates the team to serve others, stimulates creativity, and rewards excellence.
• Develop team excellence as it pertains to the quality of the work product.
• Develop team member autonomy in executing on agreed upon strategies and tactics.
• Prioritize team efforts based on strategic priorities as determined in collaboration with the Dean and other College leaders.
• Manage unit workload including management of staff assignments, CSU central resource utilization, and third-party vendor relationships.

Percentage Of Time

Job Duty Category

Collaboration

Duty / Responsibility

• Work closely with deans, department chairs, and academic programs to continually improve and strengthen marketing communications aimed at recruiting students.
• Collaborate closely and effectively with College leaders (e.g., Dean, associate deans, development office, program directors, department chairs) to understand, assess, and prioritize marketing communications efforts and resources.
• Advise the Dean and other College leaders about responses to media and constituent inquiries as needed.
• Manage the collaborative development of presentations for College events.
• Serve as the key liaison to University Communications.
• Maintain effective communication partnerships with University Marketing and Communications and CSU Office of the President.
• Identify central CSU partnerships and resources to supplement College efforts.
• Ensure that College messaging supports university priorities and branding, and that messages at the University and College level are linked for maximum impact.

Percentage Of Time

Application Details

Special Instructions to Applicants

Applicants will be expected to provide :

• A cover letter indicating interest in the position at Colorado State University along with a description of the applicant's ability to meet the position's required and preferred qualifications
• A resume
• Contact information of three references. References will not be contacted without prior notification of candidates.

For full consideration, applications should be received no later than 11 : 59pm MST June 2, 2024 to https : / / jobs.colostate.

edu / postings / 144902 however, applications will be accepted until the position is filled.

CSU is committed to full inclusion of qualified individuals. If you are needing assistance or accommodations with the search process, please reach out to the listed search contact.

Conditions of Employment

Pre-employment Criminal Background Check (required for new hires)

Search Contact

EEO Statement

Colorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity / expression, or pregnancy in its employment, programs, services and activities, and admissions, and, in certain circumstances, marriage to a co-worker.

The University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

Colorado State University is an equal opportunity and equal access institution and affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action.

The Office of Equal Opportunity is located in 101 Student Services.

The Title IX Coordinator is the Director of the Office of Title IX Programs and Gender Equity, 123 Student Services Building, Fort Collins, CO 80523-0160, ( redacted , .

The Section 504 and ADA Coordinator is the Director of the Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, ( redacted , .

The Coordinator for any other forms of misconduct prohibited by the University's Policy on Discrimination and Harassment is the Vice President for Equity, Equal Opportunity and Title IX, 101 Student Services Building, Fort Collins, Co. 80523-0160, ( redacted , .

Any person may report sex discrimination under Title IX to the Office of Civil Rights, Department of Education .

Background Check Policy Statement

Colorado State University strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students.

To support this environment and comply with applicable laws and regulations, CSU conducts background checks for the finalist before a final offer.

The type of background check conducted varies by position and can include, but is not limited to, criminal history, sex offender registry, motor vehicle histo