Director, Ticket Sales

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About the Barons :

The Birmingham Barons are a Double-A affiliate of the Chicago White Sox and have been a cornerstone of baseball in Birmingham, Alabama, since 1885.

Known for their rich history and storied past, the Barons have produced numerous Major League stars and continue to be a beacon of high-quality baseball.

Their legacy includes memorable moments such as Michael Jordan’s brief stint with the team during his time in professional baseball.

Playing at Regions Field, the Barons offer a dynamic and engaging game-day experience and take great pride in their commitment to giving back to the community through various outreach programs and charitable initiatives.

With a focus on player development and a commitment to providing a top-tier baseball experience, the Barons combine tradition with a forward-looking approach.

Join us at Regions Field to experience the thrill of Barons baseball in the heart of Birmingham!

Diamond Baseball Holdings :

The Birmingham Barons joined Diamond Baseball Holdings in September of 2023. Diamond Baseball Holdings (DBH) was formed in 2021 to support, promote, and enhance Minor League Baseball through professional management, best practices, innovation, and investment.

Position Overview :

The Birmingham Barons are seeking a highly motivated, well-organized, results-oriented sales professional that will be instrumental in building the ticketing strategy from the ground up and creating the foundation to surpass short-term and long-term ticket revenue goals, attendance goals and retention goals.

The Director, Ticket Sales will report to and collaborate with the General Manager.

Job Duties and Responsibilities :

• Assist in developing, implementing, and executing the short-term and long-term ticket sales strategies of the organization.
• Actively sell and maintain a healthy book of ticket sales business.
• Identify, recruit, hire, train and lead a sales team to build a dynamic sales environment that will exceed the sales goals of the organization.
• Evaluate the daily activities of the sales team and provide regular feedback, training, coaching, and leadership during weekly reviews.
• Provide guidance on the sales process with every team member, including assistance with prospecting, qualifying potential clients, presenting solutions and hosting consistent meetings with everyone on a regular basis.
• Regularly measure the effectiveness of the organization’s various sales campaigns and offerings and provide recommendations for further improvement.
• Cultivate strong relationships within the community that will encourage ticket sales and build a sales pipeline.
• Utilize feedback from clients to develop additional benefits, address concerns, improve communications and better the ticket offerings moving forward.
• Represent the organization in the community at various events and work to identify new key community relationships and partnerships that will assist in growing the organization.
• Actively remain aware of trends and developments within our league and industry and provide ideas and insights to improve our ticket sales portfolio.
• Other duties as assigned.

Qualifications :

• Bachelor's degree in business, Marketing, Sport Management, or a related field.
• 4+ years of experience in ticket or other B2B and B2C sales.
• 2+ years of sales leadership experience.
• Proven ability to build, develop and retain a staff.
• Team above self mentality.
• High personal accountability.
• Strong time management and organizational skills.
• Desire to cultivate strong relationships within and outside of the organization.
• Ability to be creative, take calculated risks and strive to better the standing of the organization.
• Ability to communicate articulately and confidently, both verbally and in writing, with individuals at every level.
• Ability to work effectively in a high-pressure environment while prioritizing and leading multiple tasks / projects at the same time.
• Ability to work flexible hours including evenings, weekends, and holidays.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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