Job Description
What You’ll Do
We are seeking a highly motivated and experienced Marketing Manager with a strong focus on Brand Management and Content Development.
The ideal candidate will be responsible for developing, implementing, and overseeing marketing strategies that enhance our brand presence and engage our target audience through compelling content.
This role requires a creative thinker with excellent communication skills and a deep understanding of brand positioning and content strategy.
Brand Management
- Develop and execute comprehensive brand strategies that align with the company’s vision and goals.
- Maintain and enhance the brand’s voice, tone, and visual identity across all marketing channels.
- Conduct market research to identify brand positioning, competitive landscape, and consumer insights.
- Collaborate with internal teams and external agencies to ensure consistent brand messaging.
- Monitor brand performance and adjust strategies as needed to improve brand perception and market share.
Content Development
- Create and manage a content calendar that includes a variety of content types (blogs, articles, social media posts, videos, infographics, etc.).
- Develop engaging, high-quality content that resonates with our target audience and supports marketing campaigns.
- Work closely with digital marketing manager to optimize content for SEO to increase organic reach and visibility.
- Measure and analyze the performance of content initiatives and use insights to drive continuous improvement.
Campaign Management
- Plan and execute marketing campaigns that support brand objectives and drive customer engagement.
- Oversee the creation of promotional materials and ensure they align with brand guidelines.
- Collaborate with the sales team to develop content that supports sales enablement and customer retention.
- Manage budget allocation for content and brand initiatives, ensuring cost-effective execution.
What You’ll Bring
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in marketing, with a focus on brand management and content development.
- Proven track record of developing and executing successful brand and content strategies.
- Strong understanding of digital marketing, SEO, and social media platforms.
- Exceptional writing, editing, and storytelling skills.
- Ability to analyze data and use insights to inform content strategy.
- Excellent project management and organizational skills.
- Creative thinker with a passion for staying ahead of industry trends.
Senior Marketing & Communications Manager
Senior Marketing & Communications Manager. Digital Marketing -- Create and update digital marketing material - emails, email templates, engagement campaigns, webinars, surveys, forms, landing pages and social media creative. Work with CRS team to conceptualize and develop marketing assets and campai...
Marketing Manager
We are searching for a self-motivated, strategic and creative Marketing Manager with fantastic interpersonal skills to lead market opportunity assessment, marketing strategy development and marketing campaign execution for an assigned business segment. As a Marketing Manager your responsibility will...
Marketing Manager
We are searching for a self-motivated, strategic and creative Marketing Manager with fantastic interpersonal skills to lead market opportunity assessment, marketing strategy development and marketing campaign execution for an assigned business segment. As a Marketing Manager your responsibility will...
Marketing Manager
Work closely with digital marketing manager to optimize content for SEO to increase organic reach and visibility. The ideal candidate will be responsible for developing, implementing, and overseeing marketing strategies that enhance our brand presence and engage our target audience through compellin...
Sales and Marketing Manager
What You'll Do We are seeking a highly motivated and experienced Marketing Manager with a strong focus on Brand Management and Content Development. Work closely with digital marketing manager to optimize content for SEO to increase organic reach and visibility. The ideal candidate will be responsibl...
Manager, Demand Generation Marketing Manager
We are looking for a strategic, commercially minded, data-driven Demand Generation Marketing leader who will be responsible for defining and delivering marketing initiatives that generate new top-of-funnel pipeline and expand on existing opportunities within target accounts. Measure Forecast, measur...
Home Health Care Sales Marketing Manager
Home Health Care Sales & Marketing Manager. As a Home Health Care Sales & Marketing Manager, you'll be the bridge connecting our loving services to those who need them most. Craft and implement thoughtful sales and marketing strategies . Prefer Bachelor’s degree in marketing, busines...
Artificial Intelligence (AI) Marketing Technology Manager
As Artificial Intelligence Marketing Technology Manager, you will be the technological cornerstone of our marketing & experience team, driving innovation and efficiency through the strategic use of generative AI, machine learning, and predictive analytics. This role is pivotal in harnessing the powe...
Marketing Manager
The successful candidate will be a dedicated and results-driven professional who will lead LWC’s high performing marketing and business development activities. Bachelor’s degree in marketing, communications, journalism or related education and experience. ...
Manager, Marketing Technologist
Salesforce Data Cloud, Marketing Cloud, Marketing Cloud Intelligence, Adobe Experience Manager, and Workfront). This role within the marketing & experience department will be at the forefront of blending technology, process, and people to scale our marketing efforts and foster a collaborative and in...