Sr. Manager Content Marketing

Responsibilities

and Accountabilities

• LeadershipLead a team of internal and external experts in social media, PR, and website Direct and develop talent
• Strategic Collaboration Influence and educate cross-functional stakeholders on earned investment strategies Work closely with cross-functional teams including brand, sales, marketing communications and insightsCombine brand insights with sales priorities to create social media, PR and website recommendationsPartner with agencies to define earned KPIs and measurement approach
• Annual PlanningLead and serve as organic social, PR, and branded website point of contact for annual planning workstreams across all brands Develop organic social, PR and branded website activations across all brandsRecommend A&C investments to achieve KPI forecasted results Present planning milestones and gain approval from key leadership stakeholders
• Channel Strategy Management In partnership with external agencies, own the development of channel strategies across all brands Partner with brand teams to guide organic and agency investments and educate teams on impact to sales and goals Apply knowledge and expertise of earned channels to source opportunistic activations for brands
• MeasurementSet measurement goals for owned channelsCreate reporting structure for regular internal share outs Translate data into actionable insights, identifying opportunities and risksEducate and communicate impact of earned programs to the broader organization Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact
• Testing StrategyLead process for creative optimizations & testing strategies, including A / B testing at the channel level Lead process for audience optimizations & testing strategies Lead process for new channel testing

Working Location : Hybrid

This role is located at the Lakeville, MN Corporate officeTypical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid

Qualifications

Education

BA required. Marketing, Communications, or Journalism preferred.

Experience

• 5-7 years marketing, content marketing, social media, and / or PR experience
• 3-4 years leading teams, experience leading people leaders is a plus
• Digital experience on agency or client side required
• Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of their team and those around them
• Transparency : are direct, factual, and straight-forward
• Flexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
• Public Speaking : ability to influence cross-functional teams and communicate data to stakeholders
• Critical thinker with strong, proven analytical skills
• Detail oriented with excellent organization skills
• Experience in multiple owned channels including website, PR, partnerships and social media
• The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
• Excellent written, communication, and presentation skills
16 hours ago