Copywriter Lead

What you’ll do

Do you have the skills to fill this role Read the complete details below, and make your application today.

We are looking for a Direct Response Copywriter Lead to propel our advertising team pumping out video ad scripts and copy for statics on a weekly basis.

This key player will manage a small team of copywriters to create high converting scripts for video and static for all social media platforms, radio, TV, email, landing pages and beyond.

Our team is looking for a marketer at heart who has written for video and social ads across multiple vertices with experience in the weight loss and health + wellness industry.

We need a leader who can pitch, write, hypothesize, analyze, translate learnings, and guide strategy on messaging angles for high converting ads in a fast production environment.

If you love writing copy that lands conversions, are passionate about health and wellness, and are looking to join a team of marketers scaling like crazy - then this job is for you.

• Consistently generate high-performing scripts for video and static ad creatives that convert and scale effectively.
• Develop persuasive copy for upsell funnel pages, advertisements, landing pages, and other key projects.
• Continuously enhance and optimize copy to boost conversions and surpass benchmarks, with a strong focus on front-end acquisition of new customers.
• Immerse yourself in our diverse range of products and brands to create tailored, impactful content.
• Craft and refine compelling scripts for long-form videos and engaging text sales letters.
• Mentor and provide constructive feedback to junior copywriters.
• Conduct thorough research to guarantee the accuracy and reliability of all written content.
• Lead and inspire creative direction for major projects, including overseeing video shoots as needed.
• Edit and polish colleagues’ writing to ensure clarity, impact, and on-brand messaging.
• Collaborate closely with media buyers, video editors, and the product development team to produce cohesive and effective campaigns.

It’s a perfect match if you have :

• 5+ years of professional, high-output creative writing experience
• Bachelor’s degree preferred, major in Journalism, English, Creative writing, Screenwriting, Marketing, or Communications
• 2+ years experience in writing for health and wellness vertical front end acquisition product funnels

The pay range for this role is $80,000- $120,000. We offer a competitive salary package and may include variable compensation.

Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.

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