Director, Visual Equity and Design

Job Description JOB DESCRIPTION

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust.

Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8.

In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the community’s where our employees work and live is very important to Campbell’s. Our Giving that Matters program matches employee donations and / or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

Consumer Marketers, Brand Builders, Snack Lovers Wanted. We are building a powerhouse team of consumer-centric, business-building marketers who are creating something special in the snacking category.

We are looking for individuals with exceptional leadership and strategic thinking and who enjoy working in a fast-paced, team-oriented environment.

They can’t be afraid to dream big or be deterred by a challenge this is a great opportunity to help strategically shape the future portfolio of Campbell Snacks.

The Director of Visual Equity & Design is responsible for driving the creative strategy & design vision and owns packaging design for all brands across Campbell’s Snacks.

This leader brings a keen creative sensibility, strong marketplace & consumer insights, and a solid understanding of consumer packaged goods.

He / she ensures our brands come to life remarkably designed and in a way that builds consumer affinity, strengthens brand equity, and drives sales.

The Director inspires a creative culture, actively develops and mentors a team of design management professionals and establishes strong partnerships with external agencies to lead us to bold, new directions that result in best-in-class design.

This individual ensures a disciplined and consistent approach to the process of design, print production, and asset creation & management.

This is an incredible leadership opportunity on the Campbell’s Snacks Integrated Marketing Leadership Team!

Principle Accountabilities

Design & Innovation Strategy : 45%

• Define and drive visual identity strategies that shape the creative expression of our brands, and ensure consistent and effective development of design in support of our business plans.
• Provide creative thinking & visual positioning support to drive innovation & base businesses, encompassing visual territory exploration, naming and upfront design intelligence and research.
• Drive thought leadership in brand design, identifying and interpreting trends and their meaning, assessing competitive, consumer and / or customer activities and clarifying their implications and identifying future opportunities for the visual expression of our brands.
• Develop annual plans, inclusive of budget definition, for the package design function based on overall business strategies / plans.

Creative & Production Execution : 40%

• Lead direction & provide guidance on the structure of design project methodology; including input into package design research testing.
• Review and provide strategic input and guidance on the development of creative briefs.
• Review, evaluate & guide design development work - pushing to inspire creative and find big ideas’ and new opportunities that address business challenges & communication objectives.
• Cultivate a robust roster of top agency talent strategic & creative, while overseeing and maximizing existing agency partnerships.
• Provide overarching direction in the execution of pre-press activities.

Department Management : 15%

• Build & nurture high caliber talent within the department - motivating, mentoring, training and developing direct reports.
• Monitor & manage team priorities and resources.
• Enhance cross-functional partnerships & define better ways of working to improve organizational effectiveness.
• Investigate and assess emerging creative / print technologies and their potential application within the organization.
• Reinforce processes & protocols that bring discipline and consistency to package design, print production and asset management within the organization.

Job Specifications

15+ years of deep brand design experience (preferably equal exposure to agency and client-side environments) with direct responsibility for managing others.

Experience in CPG brand design a plus, but not required.

• Bachelor’s degree (or bachelor’s degree+) in related field.
• Extensive experience crafting brand & design strategies across both domestic and global markets.
• Passionate design advocate with extraordinary design taste.
• Exceptional visual storyteller.
• Balance of strong strategic thinking and flawless execution
• Extensive understanding and experience with consumer research.
• Diverse portfolio of skills and experience, including depth of knowledge in artwork production and pre-press, photography and graphic design principles & processes;

fluent in the application of packaging regulations.

• Effective influencer of senior management as well as cross-functional business partners
• Natural collaborator, proactive, solutions-oriented.
• Excellent communication skills - written & verbal.

Compensation and Benefits :

The target base salary range for this full-time, salaried position is between

$153,400-$220,600

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training.

Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment.

Please ask your Talent Acquisition Partner for more information about our total rewards package.