CRM Marketing Manager
CRM Marketing Manager needs 5 years experience in Marketing or Advertising field.
CRM Marketing Manager requires :
Degree or equivalent experience in Marketing or Advertising field.
5+ years of experience where the desired knowledge and skills have been developed and demonstrated.
In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization
Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.
Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment
Experience or exposure to common tools in this space is a plus (Salesforce Marketing Cloud or like, Oracle Responsys or like, IBM Unica or like)
CRM Marketing Manager duties :
Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business.
Devises and implements strategies to deliver program goals.
Ensure that agreed Marketing Communications activity is managed to time and budget
Contribute to the development of customer strategies
Produce Annual and Quarterly Marketing Communications plan from the Marketing Plan supplied
Collaborates with global CRM team and cross-functional areas to execute and evolve the program
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