Director, Strategy

Job Description

Overview :

Zenith is looking for a talented Director, Strategy to oversee Media Planning and Strategy functions for a high-profile and fast-paced account.

This person will be integral in the development, execution, and stewardship of integrated media plans for the client’s business.

The Director effectively utilizes experience, knowledge, and skills to push strategic thinking while balancing client and team needs.

This position report directly to the VP, Strategy.

Role Objectives :

• Supports as team lead on client’s business and oversees all aspects of the assigned LOB(s)
• Executes high level strategy and holistic management of the media plan development, implementation, and execution
• Identifies key target insights based on client brief necessary for formulating strategic recommendations
• Responsible for managing projects and resources for subsidiaries / business unit
• Maintain an in-depth knowledge of the client business
• Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives
• Demonstrate an intimate understanding of how consumers interact with channels and technology
• Provide direction, management, and support to direct and indirect reports
• Supervising, training and developing staff (managing workload, delegating responsibilities and checking work for accuracy, performance management)
• Participation in special projects involving cross department team development
• Participates in new business efforts including development of new business opportunities and new business pitches (as needed)

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 8+ years of experience in media planning
• 4+ years of experience managing junior staff
• Marketing / advertising agency experience highly preferred
• Entertainment experience a big plus
• Proven experience and success in presenting plans to clients and influencing top level decisions
• Excellent organizational, interpersonal and quantitative / analytical skills
• Adept at injecting ideas, innovation and leading industry developments into planning assignments
• Detail-oriented and proven ability to thrive in a fast paced environment
• Must be a self-starter, with strong planning and organizational skills
• Computer Skills / Software Knowledge : Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R / F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI / GfK, GWI.

Understand its capabilities and applications to translate data into actionable insights

• Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients / internal groups
• Professional presentation, training and client-facing skills
• Excellent written / verbal communication, presentation, organizational, interpersonal and analytical skills
• Accountability and flexibility with the ability to work in a fast-paced environment
• Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
• Able to guide others in defining high level strategy for business unit
• Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
• Demonstrates an ability to be curious and passionate about our client’s business
• Positive, team-player attitude

Additional Information

This is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.

All your information will be kept confidential according to EEO guidelines.