Executive Media Director

At GSD&M we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work.

We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture.

Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn.

We get better. We do it all over again. Because that’s what it takes to build and be First & Only.

Executive Media Director

We are evolving how we apply data and insights throughout our agency and team structure. As such, we are seeking an experienced and visionary Executive Media Director to infuse growth at GSD&M.

The Executive Media Director will lead the Consumer Engagement Group across audience strategy, comms strategy, media (traditional, digital, and investment), and analytics.

They will come with experience in developing customized audience approaches, connecting media activation with analytics to ensure positive business outcomes for all agency clients.

The Executive Media Director should also have experience in bridging paid and earned / owned opportunities (such as social) with analytics and attribution.

This position will work directly with agency executives (CEO, President, Creative, Strategy) to further enhance our capabilities and ensure media integration within the agency.

They will drive collaboration and communication across agency teams to ensure channels and messaging are working in harmony to deliver clients' business objectives.

Experience from an agency handling annual billings of $250 million+ (with $150 million+ in digital) is preferred.

Requirements

• Embraces an audience-first approach leveraging all 1st, 2nd, 3rd party data sets to identify the most valuable consumers.
• Ability to build and connect communication strategies to activation audiences resulting in positive business outcomes.
• Extensive background in planning and implementing digital media, including but not limited to cross device display, streaming video and audio, programmatic, social, SEM, email, tagging, trafficking, QA, measurement and reporting.
• Drive the planning outputs to ensure plans are fully integrated, data-informed and deliver on strategy to meet business goals.
• Deliver on "data-driven" marketing investment decisions; demonstrate delivery against business objectives.
• Digital-first experience, but with the ability to understand and communicate how digital strategies work in harmony with offline strategies (especially local and national television).
• A fundamental understanding (at a minimum) of how traditional channels (national television, local television, OOH, print) are planned, purchased and measured.
• Ability to translate analytics and reporting into meaningful insights and actionable recommendations.
• Up to date with industry trends for conversion & eCommerce tracking, programmatic buying & RTB tools, site analytics, retargeting, viewability, attribution & verification technology.
• Expertise or deep familiarity with Prisma, DCM, walled gardens (Google, Facebook), in-platform programmatic buying (such as DV360), Google Analytics 360, comScore, data visualization platforms (Datorama preferred), a / b testing, dynamic creative.
• Expertise in the ecosystems of digital media technology including : DSPs / trading desks, DMPs / data aggregators (ideally Neustar), verification tools, tag management systems, site analytics platforms & search engine management platforms
• Cross channel attribution and measurement experience.
• Success in creating efficiencies that contribute to bottom-line results.
• Experienced at collaborating with diverse stakeholders to deliver business results.
• Extensive department management experience for department of 60+ individuals.
• Preferred 10+ years of agency media experience, ideally at an integrated (creative + media) agency.
• Preferred 8+ years leading media for national clients.
27 days ago