Marketing Specialist - Hybrid

Marketing Specialist - Hybrid

Danbury, CT, USA Req #507 Thursday, October 24, 2024

Position Summary :

Work directly with the Digital Marketing Manager to develop and implement Ethan Allen’s marketing strategy across digital, print, email, social media, TV, radio, OOH (Out of Home advertising), paid & organic search, shopping, display, and other evolving channels while increasing customer base.

The Marketing Specialist is also responsible for all aspects of local store-level Marketing including but not limited to in-depth market analysis, development of advertising strategy, evaluating and scheduling media, and managing advertising plans and budgets for all Corporate-owned design centers and multiple Dealer design centers.

This position is based out of our international headquarters in Danbury, CT.

Essential Duties and Responsibilities :

• Develop marketing plans and implement media strategy for assigned retail locations. Supply the location with necessary marketing materials.
• Evaluate local media options to determine the best vehicle for each design center’s needs, within budget.
• Analyze design center’s current performance and evaluate market potential using, demographic information, performance indices, sales, and traffic data for current and new design centers.
• Assist in the development and execution of email and social media content calendars.
• Help to manage social media content and campaigns across multiple social media platforms includes deployment, tracking, and analysis of campaigns.
• Educate and update Retail Network on new advertising information and programs. Provide feedback and suggestions, based on design center and dealer needs.
• Implement and manage the scheduling and sending of local client emails in the Salesforce platform.
• Responsible for placing direct mail magazine orders.
• Manage online search listings for design centers through a digital management platform.
• Contribute to the development, implementation, and management of advertising strategy as needed.
• Provide overall support to the marketing team including creation of presentation decks and processing invoices.

Knowledge, Skills, and Abilities :

• Bachelor’s degree with a minimum of three (3) years’ experience in media planning or account management is required. Experience with retail clients is preferred.
• Experience working with the Salesforce platform is preferred.
• Strong understanding of various media including Digital, Direct Mail, Television, Radio, Print, Out-of-Home, and Online.
• Ability to work with and impact all levels of management.
• Strong PC experience. Knowledge of social media platforms is required.
• Exceptional attention to detail, with strong organizational, written, and verbal communication skills.
• Ability to work well independently with direction, handling multiple projects simultaneously.
• Ability to work with and impact all levels of management.

Benefits

Benefits are an important part of the total compensation that is offered, providing peace of mind and financial well-being.

Ethan Allen is committed to offering a variety of benefits that allow associates to choose whether or not to participate based on personal and family needs.

Some of the benefits offered are 401(k) plan (with Employer contributions), multiple Medical Plans with Prescription Drug Coverage, Health Savings Account (including Employer contributions), Dental Plan, Vision Plan, Basic Group Term Life & Accidental Death & Dismemberment, Supplemental Group Term Life & AD&D Insurance, Dependent Group Term Life Insurance, Short and Long-Term Disability (Full-Time associates only), Business Travel Accident Life Insurance, Flexible Spending Accounts Health Care & Dependent Care, Commuter Saving Plans Public Transit & Parking, Voluntary Whole Life Insurance, Voluntary Critical Care Insurance, Voluntary Accident Insurance and Employee Assistance Program.

Ethan Allen is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

We are an E-Verify Employer.

Other details

• Job Family Style / Advertising - Adv. Media
• Job Function 2A Professionals
• Pay Type Salary
• Danbury, CT, USA

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