Segment Marketing Manager

Job Description

Job Description

Salary :

Segment Marketing Manager

Description :

EspriGas brings a modern approach to the $130 billion gas industry by utilizing a network business model to deliver products nationwide.

We leverage our unique service and technological capabilities to handle the complex logistical needs of large, multi-site companies through a national network of gas supply partners.

Our customers include Fortune 1000 companies across various industries, such as food and beverage, healthcare, construction, manufacturing, etc.

Examples include providing medical gas to large clinic chains such as PetSmart Pet Hospitals and CO2 for top restaurant chains such as Panda Express.

Our industry produces, distributes, and sells atmospheric gases and other specialty products.

Position

Segment Marketing Manager

Reports to

Department

Marketing & Sales

FLSA Status

Exempt

Work Arrangement

Hybrid

Job Location

Atlanta, GA or Nashville, TN

Purpose of the Position :

We are looking for a Segment Marketing Manager to help us build our pipeline and promote our business to specific segments.

As a Segment Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing strategies to drive lead generation and demand for our products / services to specific segments.

You will work closely with internal teams to create campaigns that resonate with our target audience, enhance brand visibility, and ultimately support our growth objectives.

Key Responsibilities :

• Strategy Development : Create and implement segment-based marketing strategies focused on lead generation and pipeline creation.
• Campaign Management : Plan, execute, and optimize multi-channel marketing campaigns (email, social media, PPC, SEO, content marketing) to drive traffic and conversions.
• Pipeline Generation : Develop strategies to attract, nurture, and convert leads into pipeline.
• Content Creation : Develop and execute a content strategy, including writing content, working with internal teams to create content, and distributing on relevant channels.
• Event Management : Identify and support limited field events to maximize awareness, drive lead generation, and create pipeline.
• Analytics and Reporting : Monitor, analyze, and report on campaign performance, adjusting strategies based on data-driven insights.
• Collaboration : Work closely with sales and services teams to align marketing efforts with business goals and ensure smooth lead handoff.
• Budget Management : Oversee the digital marketing budget and allocate resources across channels and tools to effectively maximize ROI.

Qualifications :

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-8+ years of experience in campaign marketing, with a focus on accounts-based marketing and pipeline creation.
• Proficiency in digital marketing tools and platforms (e.g., Pardot / Salesforce Account Engagement, Google Analytics, SEO tools, social media platforms).

Key Competencies :

• Strategic and creative thinking.
• An appetite for change and ability to pivot quickly.
• Exceptional communication and collaboration skills.
• Ability to drive innovation and continuous improvement.
• Strong project management skills and ability to juggle competing priorities.
• Strong understanding of SEO, PPC, content marketing, and social media strategies.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to thrive in a fast-paced startup environment and manage multiple projects simultaneously.

Travel :

Travel up to 15%.

Other Duties :

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job and may change at any time, with or without notice.

What you can expect from us :

At EspriGas, diversity is a fundamental strength that drives innovation and success. We are committed to creating an inclusive and welcoming workplace where individuals from all backgrounds can contribute their unique perspectives and talents.

We value diversity in race, ethnicity, gender, gender identity, age, sexual orientation, disability, religion, and national origin.

By embracing diversity, we aim to foster an environment that encourages collaboration, creativity, and respect. We actively seek to attract, develop, and retain a diverse workforce because it is the right thing to do and leads to better business outcomes.

Join us in our journey to build a diverse and inclusive workplace where everyone can thrive and make a meaningful impact.

EspriGas will make reasonable modifications to policies and procedures to ensure that people with disabilities have an equal opportunity to enjoy programs, services, and activities.

At EspriGas, we understand that our people are our greatest asset.

Total Rewards package :

Here are just some ways we support and invest in our fantastic team :

• Health benefits with coverage on day one.
• Robust paid leave following the birth or adoption of a child.
• Hybrid and remote environments allow for collaboration, creativity, and some quiet time to focus.
• Professional development , certification, and learning resources to invest in every team member.
• Wellness programs offering access to free counseling and health and wellness programs.
• Competitive compensation because we are looking for top talent.
• A growth environment where creative thought drives limitless potential.
4 days ago