Company Description
Martin Retail Group isn't your typical "ad agency." We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness.
In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States.
MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
Job Description
Summary :
Negotiate, purchase and monitor advertising space and airtime on behalf of clients. The objective is to reach the highest number of people in the target audience at the lowest possible costs for our clients while operating within company and industry standards of practice.
Complete all market buys from beginning to end achieving the best outcomes for our clients, developing and maintaining professional relationships with media vendors, and providing our internal customers and service providers with what is needed on a timely basis.
Provide guidance and coaching to less senior Buyers and Media Assistants.
Responsibilities :
- Estimate, negotiate, and purchase all media including spot TV, radio, print, outdoor, and digital taking into consideration market conditions, historical pricing, and other such factors
- Coordinate with Traffic to ensure that all confirmed buys are uploaded in a timely manner
- Work through makegoods on timely basis
- Adhere to posting and other such requirements according to department standards
- Provide assistance to Media Billing Client Business Manager to reconcile invoice, solve missing invoice issues and similar tasks
- Provide direction to Media Assistants and assist with their development toward the Junior Buyer position
If you meet the above qualifications, we'd love to hear from you!
To apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group!
Qualifications
Experience :
7+ years' experience in a media buying role (for example, Media Assistant, Junior Buyer, Buyer) in a retail marketing firm;
highly prefer experience in an agency that is audited for results.
Required Skills :
- Experience evaluating and purchasing local broadcast schedules
- Excellent negotiating skills and organization skills
- Experience working with media buying and research software such as Nielsen, Scarborough, Prime Lingo, AdViews, SQAD, and SRDS
- Strong written and verbal communication skills
- Ability to work under pressure
- Ability to analyze, interpret and apply research data
- Self-motivated and self-directed
- Good interpersonal skills to develop and maintain relationships with vendors and teammates
Additional Information
All your information will be kept confidential according to EEO guidelines.
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