Creative Lead, Design Job at AllTrails in Charlotte

Overview

Creative Lead, Design at AllTrails

This is a U.S.-based remote position. San Francisco Bay Area employees are encouraged to come into the office one day a week.

Base pay range : $120,000.00 / yr - $140,000.00 / yr

AllTrails is the world’s most popular and trusted platform for outdoor exploration. We connect people to the outdoors, help them discover new places, and elevate their experiences on the trail. This is a role that blends hands-on creative execution with leadership, aimed at elevating AllTrails brand design and campaigns at scale.

What You’ll Be Doing

• Act as a Creative Leader on the Brand Design team, setting an example and generating original, highly crafted creative grounded in thoughtful insights.
• Concept and execute global integrated campaigns across channels and surfaces including digital, social, lifecycle, OOH, film, experiential, and in-product.
• Lead the creation of new evergreen brand assets, including stylistic elements, illustration, photography, video, motion, and audio.
• Partner with Design Leadership to evolve the AllTrails visual brand and scale its presentation.
• Collaborate with Creative Leadership, marketing leads, and cross-functional stakeholders to build campaigns that strengthen love for the AllTrails brand and product.
• Make design decisions confidently and quickly, grounded in project goals, audience insight, and business context.
• Lead design exercises and workshops and drive internal alignment on principles and ideas that elevate brand design.
• Research business problems to develop core creative ideas that translate into successful executions.
• Foster a respectful, collaborative environment that nurtures a culture of creativity and meticulous execution.

Requirements

Nice to Have

AllTrails celebrates diversity and creates an inclusive workplace. We participate in the E-Verify program for remote locations. By submitting an application, you acknowledge AllTrails’ Job Applicant Privacy Notice.

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