Creator Manager - TikTok LIVE

Responsibilities

As part of the US LIVE Operations team, the US Creator Manager will be responsible for driving the growth of mid-tier creators, using a profiled-based operational system to identify potential, build growth paths, and prevent drop-offs. The role focuses on both 1 : 1 coaching of high-potential creators and many scaled operations, ensuring creators progress from mid-tier to top-level through campaigns, content programs, and co-production opportunities.

• Ecosystem Analysis : Build a deep understanding of the mid-tier creator landscape through data analysis and qualitative profiling across various content types.
• Creator Identification : Use quantitative signals and qualitative assessments to identify high-potential creators within defined clusters.
• Growth Strategy Development : Design and implement targeted playbooks tailored to specific creator clusters (e.g., funnel design, content-to-LIVE strategies, gifting triggers).
• Scaled Operations : Execute and manage campaigns across SV, behavior, revenue, and content dimensions to filter, activate, and elevate creators by lifecycle stage.
• Performance Monitoring : Lead weekly dashboard reviews to assess creator performance; generate actionable insights and iterate on growth strategies accordingly.
• Co-Production Initiatives : Launch and manage co-production programs—from selection and diagnosis to co-creation and optimization—to turn focus creators into platform showcases.
• Process Optimization : Document and refine SOPs to enhance creator education, streamline workflows, and drive operational efficiency.
• Success Amplification : Collect and amplify creator success stories across official and marketing channels to inspire the broader creator community.

Qualifications

Minimum Qualifications :

Preferred Qualifications :

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https : / / tinyurl.com / RA-request

Job Information

For Pay Transparency : Compensation Description (Annually). The base salary range for this position in the selected city is $83,600 - $143,556 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses / incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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