Job Description
- Responsible for supporting on media strategy / planning and overseeing campaign management, insights and reports.
- Oversees / manages media associate and day-to-day implementations of all media activity.
- Assist with day-to-day operations of the client media plan, budget trackers, ensuring client approvals, timely media authorizations prior to buys.
- Attend client status meetings and provide status of projects and implementations.
- Ensure that media strategies are effectively reflected across all channels and supervise their implementation.
- Ability to work omnichannel and full funnel campaigns.
- Uphold strict quality control standards to ensure all projects and implementations are executed with precision and efficiency.
- Consistently evaluate media performance to ensure alignment with initial objectives and strategies.
- Identify opportunities for improvement in the processes of receiving, implementing and reporting.
- Coordinate and supervise the delivery of partial and final reports for each campaign.
- Build relationships and trust with partners.
- Request proposals for specialized media campaigns to vendors.
- Coordinate any necessary calls or meetings with vendors.
- Meet vendors to review new media opportunities / proposals.
- Evaluate and share POVs of any media proposal received. Renegotiate when necessary.
- Skilled in PowerPoint and Excel : Expertise in creating professional and impactful presentations using Microsoft PowerPoint and familiarity with Microsoft Excel, including the ability to create and manage Pivot Tables.
- Assist AMD with all aspects of Media planning reports / development / recommendations.
- Assist in the creation of media playbooks : Analyze and Forecast Annual investments by vendor.Analyze KPIs goals for each partner and type of activation.
Explore format and media innovation for the playbook.Research audiences that generate better performance.
Qualifications
- Digital fluency and an unending desire to seek out new ideas and opportunities.
- Openness to overseeing hands-on execution of digital campaigns.
- Organizational Skills : Necessary to manage projects, schedules, and deadlines efficiently.
- Flexibility and agility to manage high volume of campaigns and multiple channels with positivity and "can-do" attitude.
Ability to collaborate and work closely with the planning, data, and implementation team.
- Bachelor’s degree from a four-year college or university
- Approximately three years of media / communications planning and buying experience
- Excellent written and verbal communication skills
- Bilingual, English and Spanish
- Strong mathematical fundamentals, comfortable working with data
- Excellent understanding of media / communication fundamentals, including all research
- Strong interpersonal and teamwork abilities
- Demonstrates ability in training and leadership capability
- Organizational skills to manage and prioritize team daily work flow
- Strong command of media research resources, capabilities and limitations
- Strong degree of accuracy and attention to detail
- Preferred experience with the following media systems : Kantar, Ibope, Media Tools, Media Ocean, Prisma, Doubleclick, Campaign Manager, etc.
- Provides an energy level that brings new and exciting ideas to the communications planning function
30+ days ago