Director of AnalyticsVirtualVocations • Rockville, Maryland, United States
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Director of Analytics
VirtualVocations • Rockville, Maryland, United States
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A company is looking for a Director of Analytics (Media).
Key Responsibilities
Lead the development and implementation of analytics solutions to optimize marketing performance
Manage client relationships and provide strategic guidance on measurement initiatives
Oversee and mentor a team of analysts, fostering growth and best practices in analytics
Required Qualifications
MA or BA in a quantitative field (mathematics, statistics, business analytics)
6+ years of experience in media analytics and business intelligence
Experience with marketing mix modeling and other media measurement techniques
Strong understanding of various media channels and their impact on business results
Experience with statistical modeling platforms / tools is a plus
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Director Of • Rockville, Maryland, United States
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