Senior Vice President, Marketing Strategy

Job Overview

The Senior Vice President, Marketing Strategy is responsible for managing all aspects of Sage Hospitality Group’s brand and field marketing operations and initiatives;

and for leading an existing team of marketing specialists. This dynamic leader will champion and drive direct topline revenue opportunities for our SHM hotels by creating awareness, measurable, data-driven results from traditional and non-traditional marketing channels through a team of strategic experts.

Responsibilities

ESSENTIAL RESPONSIBILITIES

• Responsible for creating, implementing, and measuring the success of a comprehensive integrated marketing, CRM, social, digital, partnerships, web, communications and public relations strategy that will enhance SHG’s image and position within the marketplace and the general public.
• Facilitate internal and external communications, including all SHG’s marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth, for both hotels and corporate.
• Develop and deliver a strategy for converting digital marketing and CRM into innovative digital commercialization to position SHG as the leaders of the consumer journey.
• Direct and support market research collection, analysis, and interpretation of market data for short and long-term market forecasts and reports
• Responsible for editorial direction, design, production, and distribution of all SHG publications.
• Develop, coordinate, and oversee programs, technical assistance, and resource materials to assist the following teams : integrated marketing, CRM, social, digital, web, partnerships and PR / communications, F&B Marketing and positioning of their activities.
• Provide counsel to chapters on all marketing areas.
• Leads projects as assigned, such as cause-related marketing and special events.

Planning and Budgeting

Responsible for the achievement of marketing / communications / public relations / social media / CRM / partnerships & programming / creative mission, goals and financial objectives.

Ensure that evaluation systems are in place related to these goals and objectives and report progress to Leadership.

• Develop short- and long-term plans and budgets for the marketing / communications / public relations marketing / communications / public relations / social media / CRM / partnerships & programming program / creative and its activities, monitor progress, assure adherence and evaluate performance.
• Recommend short- and long-term goals and objectives to Leadership.
• Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing / communications / public relations function.
• Keep informed of developments in the fields of marketing / communications / public relations / social media / CRM / partnerships & programming / creative, hospitality and governance.

Use this information to help the Organization operate with initiative and innovation.

Operational

• Support and direct property leadership in revenue growth, market share performance and sales initiatives in coordination with the corporate support team to achieve desired outcomes.
• Establish processes to monitor marketplace dynamics and to proactively set selling strategies and tactics in advance of changes in the marketplace.
• Ensure properties follow brand standards and Sage initiatives.
• Create innovative solutions that result in company market differentiators.
• Oversee communication to customers related to the short and long term vision and strategies and ensure timely and proactive communications to all stakeholders.
• Facilitate the development of a strategic marketing and branding approach that follows a standardized process and effectively communicates strategy and return on investment projections.
• Partner with property leadership to provide advice, guidance and support for the various marketing functions and day to day initiatives.
• Implement and sustain education programs for corporate and property leaders on how to increase awareness on social media.
• Monitor and review property business plans and results on a quarterly basis, including making recommendations based on changing conditions and results.
• Ensure that the marketing resources are applied on a cost-effective, hotel-specific basis, making recommendations for hotels, providing training and support to the businesses, and by making recommendations to the corporate leadership team that will expand and enhance corporate resources.
• Mentor and develop high potential talent and future high potential talent for the organization in line with the organization’s talent management strategies.
• Implement succession planning within each direct report to provide new opportunities as associates develop, to handle company-wide growth, and to mitigate risk if associates leave.
• Participate and maintain active company and community relations while taking part in corporate activities and meetings.
• Perform any other assignments as directed by the organization or leadership.
• Collaborate in lockstep with CCO, SVP Revenue and VPs of S&M Operations.

OTHER RESPONSIBILITIES

All other duties as assigned, requested or deemed necessary by management.

SUPERVISORY DUTIES

5-10 associates

Qualifications

Education / Formal Training

Bachelor’s degree in business management, marketing, public relations preferred. Graduate degree in a related field is desirable.

Experience

• Minimum of 10 years’ experience in marketing, communications or public relations with demonstrated success
• Membership in IABC (International Association of Business Communicators) and IABC accreditation are desirable
• Lifestyle, as well as branded and independent hotel experience are essential

Knowledge / Skills

• Ability to implement an omnichannel strategy and mindset to provide our customers with a comprehensive purchasing experience
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
• Strong creative, strategic, analytical, organizational and personal sales skills.
• Proven track record to execute corporate, owner, and brand initiatives.
• Demonstrated successful experience leading public relations strategy.
• Experience overseeing the design and production of print materials and publications.
• Computer literacy in word processing, data base management and page layout.
• Strong, relevant and current knowledge of electronic media, public relations, sales, marketing, and positioning of independent and branded properties.

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to travel on a regular basis
• Ability to work under pressure and deadlines
• Ability to spend extended periods of time at a computer
• Ability to hear, speak, read and write English fluently.

Environment

Office and hotel environment

Benefits

Medical, dental, & vision insurance

Unlimited Paid Time Off

Health savings and flexible spending accounts

Basic Life and AD&D insurance

Eligible to participate in the Company’s 401(k) program with employer matching

Employee Assistance Program

Tuition Reimbursement

Great discounts on Hotels, Restaurants, and much more.