Marketing Strategy & Performance Senior Lead

Job Description

This role is office-hybrid and will work from the office 3 days a week in either Seattle, Chicago, Atlanta, Denver, or Indianapolis.

About Salesforce

You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.

We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.

And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world.

Position Overview

Salesforce's Global Field Marketing (GFM) organization is a fast-evolving team at the forefront of this mission. We currently have an opening for a Marketing Strategy & Performance Senior Lead to join GFM's Strategy & Planning team.

This team drives the strategic direction and owns the planning process for the Global Field Marketing team, with a deep connection to the business.

Key Responsibilities :

• Create clarity and understanding of performance of marketing activities and how they are impacting the targeted outcomes.
• Articulate and document marketing strategy - full funnel, integrated marketing view.
• Orchestrate the design and implementation of the Global Field Marketing planning and goal setting process design, documentation, and execution.
• Analyze data-driven inputs and come up with strategic insights - with data ranging from budgets, performance data, company and business results, market and competitive intelligence.
• Understand Global Field Marketing team - roles, responsibilities, and owners - make recommendations on the optimal ways to plan and complete work.
• Set goals and ensure tracking and operational rigor is in place to measure impact.
• Narrative writing (in the style of the Amazon 6-pager), strategy slides, and executive summaries in Slack.
• Translate marketing plan to non-marketing (business) audiences.
• Project management of key portions of the planning process.
• Coordinate across multiple marketing partners on the timely delivery of information.

Basic Qualifications :

Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.

g., extracurricular leadership roles, military experience, volunteer roles, work experience, etc.).

• 6+ years of professional experience, ideally in marketing strategy / business operations roles.
• Proven track record of operating with a high level of autonomy and managing ambiguity.
• Excellent verbal and written communication skills.
• Experience presenting to executives.

Preferred Qualifications :

• 3+ years of marketing strategy or planning experience, preferably in a technology company.
• Consulting experience is a plus.
• Experience with data analysis.
• Ability to translate complex information into easily consumable insights.
• Ability to influence and impact without authority and solve difficult problems.
• Strong interpersonal and cross-group collaboration skills.
• Ability to drive simplicity within a complex and matrix environment.
• Experience with Tableau, SQL.
• Self-starter and high degree of motivation to go above and beyond the task at hand.
• High proficiency in Google Sheets and Google Slides (or their Microsoft equivalents).

LI-Hybrid

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