About this role
You will be responsible for managing a global paid acquisition program across Udemy Business marketing funnel in partnership with an advertising agency.
You will play a vital role in the day-to-day oversight and execution of Google Ads and Microsoft Ads programs across Search, YouTube, Display, and Demand Gen campaigns.
You will steer pacing toward quarterly budgets and optimize campaigns toward sales pipeline and ROAS goals. The right person for this role will be an experienced B2B search practitioner with a strong test-and-learn mindset and passion for improving lives through learning.
What you'll be doing
- Manage, optimize, and report on performance across Google Ads and Microsoft Ads acquisition programs including Search, YouTube, Display, and Demand Gen campaigns.
- Monitor and optimize the program’s pacing toward quarterly budgets while optimizing toward sales pipeline and ROAS goals.
- Identify opportunities for the program’s improvement, formulate test hypotheses, design and launch A / B experiments to validate your hypotheses.
- Maintain the highest standard of account quality by monitoring competitor behavior, auction insights, ad relevance, and keyword quality scores.
- Collaborate with cross-functional stakeholders including data, product, engineering, creative, and legal, as well as external agencies and partners to drive your projects forward.
- Learn and lean into AI tools to improve the effectiveness of campaign management and the velocity of testing. Now we use OpenAI, Grammarly, and Canva, but we continuously research and add more tools.
What you’ll have
- 4+ years of work experience in performance marketing, primarily in paid search.
- Experience managing B2B paid search programs with at least $250K in monthly investment, optimizing toward sales pipeline while maximizing ROAS.
- Experience launching and managing upper- and mid-funnel Google Ads campaigns such as YouTube, Display, and Demand Gen.
- Experience designing, launching, and measuring A / B experiments focused on finding optimal campaign setup, improving creatives, and landing page experiences.
- Experience analyzing ad performance using spreadsheets and data visualization tools (we use Tableau).
- Experience with Customer Relationship Management (CRM) platform (we use Salesforce).
- Experience with Google Ads & Microsoft (Bing) Ads editors.
- Experience managing cross-functional projects and stakeholders.
- Clear passion for changing lives through learning, including experiences working in the education industry or with education clients.
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company.
Even if you think your background might not perfectly align, we'd love to hear from you!
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