Paid Media Specialist Job at Freeman+Leonard in Arlington

Overview

Direct message the job poster from Freeman+Leonard. Freeman+Leonard is seeking a Paid Media Specialist for a retail client. This is an onsite role in Plano, TX.

Key Responsibilities

• Assist in developing paid media strategies that align with brand objectives, audience insights, and budgets.
• Collaborate with agencies and internal teams to execute campaigns across paid social, display, video, radio, paid search, influencer, and broadcast / connected media.
• Manage workflow with creative teams and agencies : open jobs, review assets, proof creative, and route for approvals (including legal).
• Align media with national promotions and sales events, ensuring all stakeholders (web, POS, agencies) are coordinated.
• Build and manage local marketing tools to support franchisees, including social media campaigns.
• Partner with agencies to provide franchisee-level social and media support.
• Support ad-hoc franchise marketing requests, ensuring messaging and creative are consistent.
• Plan, launch, and actively manage large-scale paid social campaigns (with a focus on TikTok) to drive acquisition and retention.
• Monitor live campaigns for pacing, delivery, and performance; recommend optimizations.
• Collaborate on large-scale paid search campaigns, including ad copy creation, approvals, and translations.
• Work with analytics teams to QA data, interpret results, and contribute to performance reporting.
• Support leadership with testing schedules, optimizations, and presentations.
• Draft creative overviews for upcoming promotions to share with stores and social care teams.
• Stay current on paid media trends, platform updates, and best practices; share POVs with the team.

Qualifications

Details

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