Director of Growth Marketing

We’re looking for a highly experienced and results-driven Director of Growth Marketing to join our team. The ideal candidate will have 10–15 years of experience driving customer acquisition across both SMB and Enterprise segments through multi-channel growth initiatives, bringing together campaign strategy, testing frameworks, and data analysis to uncover new opportunities for growth.

This role is ideal for a strategic yet hands-on marketer who thrives in fast-paced environments and has a strong track record of building and leading successful programs that drive measurable business impact.

WHAT YOU'LL DO :

• Develop and execute full-funnel growth plans tailored to both SMB and Enterprise segments to drive customer acquisition across various channels, optimizing toward cost-efficient acquisition and conversion,
• Plan and execute ABM campaigns for Enterprise segments, leveraging intent data and orchestration tools such as 6sense to drive engagement and pipeline velocity.
• Work closely with sales, product marketing, content, digital, and design teams to align campaigns and messaging.
• Utilize data analytics, A / B testing, and other experimentation methods to identify new growth opportunities and optimize existing campaigns.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Partner closely with sales, marketing analytics, and product marketing teams to surface customer insights and inform growth tactics.
• Monitor and report on key marketing performance metrics, providing actionable insights and recommendations for continuous improvement.
• Constantly iterate on plans to drive engagement and desired outcomes through audience segmentation, creative, and messaging for maximum performance.
• Partner with sales and marketing operations to align lead flow and optimize conversion paths for both enterprise and SMB pipelines.

WHAT YOU'LL BRING :

In addition to the base salary this role is bonus eligible, the final offer will be dependent on various factors, including the candidate's qualifications, relevant experience, and the organization's budget. Our Talent Acquisition team will provide more information about the compensation package for this position during the interview process.

WHAT YOU SHOULD KNOW ABOUT US :

LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT :

A GLOBAL COMPANY WITH A LOCAL PRESENCE :

RELAX, WE'VE GOT YOU COVERED :

AND BEYOND...

GROW WITH US :

JOIN OUR WINNING TEAM!

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status : Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!

WorkWave supports salary transparency, however please note that salary estimates provided by websites (, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.

$130,000 - $135,000 a year

Compensation details : 130000-135000

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