Marketing and Event Planning Manager

Overview

Salary Range : 50,000-60,000

Summary Description

Plan and execute advertising, events, product promotion and activities to help achieve exposure for this Las Vegas based company.

Key Results Areas :

• Coordinate and plan events for all in-house and remote activities.
• Direct and coordinate production of advertising and promotional spot announcements, press releases and direct mailings to customers.
• Work with local radio stations for remotes, newspaper and magazine publishers and distributors.
• Handle community related events involving local businesses, nonprofits, charity events and fundraising.

Major Duties and Responsibilities :

Advertising and Promotions Department Operations

• Consult with General Manager on all advertising, promotional and event ideas.
• Discuss and create promotional ideas with other department managers.
• Confer with officials of newspaper, billboard advertisers, ad agencies, radio and television stations to negotiate advertising contracts.
• Create, review and / or oversee newspaper / magazine, radio or television, social media, and other promotional publications.
• Write press releases, newspaper, and magazine ads. Create advertising and promotional materials (fliers, signs, etc.) and shop to find the best printers to produce them.
• Manage periodic direct mail campaigns for the business.
• Organize company events, such as open houses, anniversary celebrations and customer centered promotions or events.
• Monitor and analyze events to determine cost effectiveness of each event.
• Create and maintain a positive image for the company in the community.
• Authorize information for publication such as interviews with reporters or articles, interviewing different departments or in accordance with any activities with the company.
• Build partnerships with surrounding businesses to promote the company and brand.

Customer Service

• Send out mailings on new catalog availability, customer clinics and any other notifications necessary for incentives to visit our company.
• Distribute fliers on upcoming events.
• Attend training sessions to keep current with marketing and event planning techniques that will benefit the company.

Other Duties As Assigned

Commitments :

• Be honest and fair in all business dealings.
• Be flexible with the schedule.
• Act in a professional and courteous manner and have a positive attitude with employees and customers.

Qualifications and Job Requirements :

• Must have an outgoing, likeable personality.
• Excellent communication skills and demonstrated promotional skills .
• Knowledge and experience with high volume marketing and event planning.
• Proven ability to work with existing and new technology including cell phones, computer programs, editing software, email, texting and more.
• Ability to communicate with customers and staff using multiple platforms such as email, calls, texts, social media and marketing programs.

Physical Demands :

• To be present at the events which are promoted.
• To be able to work extended hours occasionally for offsite or after-hours events.
• The position will demand time walking throughout the business, standing, sitting at a desk, digital screentime and occasional traveling.

Working Conditions :

• Sometimes exposed to chemicals or airborne particles.
• In door and outdoor events that can range in temperature and decibel volume.

Compensation

• Compensation is an exempt annual salary ranging from fifty to sixty thousand dollars based on experience.
30+ days ago