Retention Lifecycle Marketing Manager

VirtualVocations
Alton, Texas, United States
Full-time

A company is looking for a Retention & Lifecycle Marketing Manager to oversee customer retention and lifecycle strategy.Key ResponsibilitiesAnalyze retention curves and develop strategies to improve drop-off ratesCreate and refine automated lifecycle journeys and campaigns across various channelsMonitor campaign KPIs and report on program performance for optimizationRequired Qualifications5+ years of experience in a lifecycle marketing role in a direct-to-consumer or subscription businessProven experience building email campaigns end-to-end with a strong understanding of email and mobile marketing best practicesExperience conducting A / B tests and deriving insights for broader roadmapsExperience with CRM tools and technologies to support lifecycle marketing effortsFamiliarity with analyzing customer cohort data for segmentation and trends

13 days ago
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