The VP, Creative Director drives creative strategy, big ideas, stand-out design, and team leadership that elevates the global brand experience.
This role leads and orchestrates all phases of brand go-to-market creative development to bring industry changing creative solutions that differentiate and enhances KEEN’s unique brand and product position.
Core Responsibilities
- Leads the creative vision and direction for KEEN, reflecting KEEN's values and mission thoughtful and purposeful shoemaker.
- Establishes and curates the visual brand guidelines across all assets in design, copy, video / photography to build consistency and ownership of our global brand look and feel.
- Protects the brand. Heads and directs the overall quality, innovation, and creative vision. Ensures a high standard of visual execution across all media and campaigns.
Guides written and visual articulation of ideas into campaign concepts.
Directs and oversees creative department organizational strategies by contributing information, analysis, and recommendations to strategic thinking and direction;
establishing functional objectives in line with organization goals. Translates business and marketing objectives into clear, design strategies.
Develops overall marketing strategies. Evaluate creative strategy and execution of all new work. Translate marketing objectives into clear creative strategies.
Oversee the creative process from concept to completion.
- Advises on brief design, structure and process.
- Oversees deliverables, timelines and budgets on creative development. Oversees quality control and consistency across copy and art direction.
- Manages and develops the design team, including art directors, copywriters, graphic designers, photographers, and videographers.
Provides direction and leadership to freelance resources where appropriate.
- Manages and leads creative reviews and presentations, while successfully presenting concepts and powerful narratives for senior management, sales teams and external audiences in order to influence business and creative decisions.
- Based on target consumer and market insights, manage, direct, and inspire internal and external creative teams across the core creative pillars : design, editorial, photography, video and brand experience.
- Concept brand, seasonal and product launch campaigns grounded in clear brand consistency, engagement strategy and insights.
Stay up to date with new innovations and industry trends. Uncover innovative ways to incorporate emerging and new media formats into campaigns.
Present to company and key accounts where appropriate; and lead team in superior execution.
Collaborates with cross functional teams to deliver creative ideas, strategies and design across all product categories and brand led initiatives.
Work closely with multidisciplinary project teams
Education and Experience Required
- Bachelor's Degree marketing, advertising, design, or related field required
- 10+ years Proven experience as a Creative Director or similar role in the footwear or related industry required
Competencies
- Strong portfolio showcasing successful brand campaigns and creative projects.
- In-depth knowledge of marketing principles, consumer behavior, and industry trends.
- Proficient in creative software and tools such as Adobe Creative Suite, graphic design, and video editing.
- Excellent leadership and team management skills, with the ability to motivate and inspire a creative team.
- Strong conceptual thinking and strategic planning abilities.
- Exceptional communication and presentation skills to effectively convey creative ideas and concepts.
- Ability to work under pressure, manage multiple projects simultaneously, and meet deadlines.
- Understanding of digital marketing channels and emerging media platforms.
- Strong working knowledge of Microsoft Office 365, including SharePoint and Teams.
- Working knowledge of project management software
- Project Management certification preferred.
- International experience is preferred.
Travel Required
- 20% Domestic and International
VP, Creative
The VP, Creative Director drives creative strategy, big ideas, stand-out design, and team leadership that elevates the global brand experience. This role leads and orchestrates all phases of brand go-to-market creative development to bring industry changing creative solutions that differentiate and ...
Growth Marketing Director - Paid Social
A company is looking for a Growth Marketing Director - Paid Social. ...
Graphic Designer
The Graphic Designer position is responsible for producing our onsite materials and direct mail marketing pieces that promote the conferences we have. Extend corporate branding styles to new designs and graphics, working within style guides and templates. AA or BFA/BS degree in Graphic Design/BA in ...
Director, North America In-Store Marketing - All Retail Channels
Create seasonal marketing calendars and lead multiple initiative directives for in-store marketing, global brand stories, promotions and sale assets, Outlet promotions and marketing directives, signage, brand imagery, visual merchandising directives, mannequin and window direction and the infrastruc...
VP Sales Marketing - Industrial
Woodward’s Diversity, Inclusion and Belonging Commitment.Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.At Woodward, no matter where you are from, your physical appearance, or how you identify, you deserve the opportunity to r...
Associate Director of Development Events & Corporate Sponsorship
The Associate Director is also responsible for managing key vendor and important in-kind sponsor relationships, and for helping increase the visibility of Literary Arts among corporate partners, leading to increased support. This position will also serve a vital role in developing new partnership an...
Creative Director, Art
Our colleagues, clients, and partners are the most important part of our business. We’re looking for a Creative Director (Art) to join our rising team. We offer a highly collaborative environment where smart and passionate people come together to solve creative communications challenges. From the da...
Director of Sales and Marketing
Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area. Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or r...
Senior Director, Global Retail Marketing, Partners & Omnichannel
We're looking for an experienced partner marketing leader who can help us rebuild a new functional team responsible for driving Nike's global wholesale marketing direction! The ideal candidate is an innovative, consumerist, creative, people-first leader who will dream and drive a new standard for st...
Creative Director, The Studio - US Based Remote
As the Creative Director, your role is crucial in shaping our creative strategy. Anywhere Real Estate - Creative Director, The Studio - US Based Remote. You’ll drive the development of a compelling creative vision, guide concept creation, and set the tone for overall creative delivery. Outstanding c...